Motive Retail Rebrands, Prepares to Accelerate

LA CROSSE, Wis., Feb. 26, 2025 /PRNewswire/ -- Motive Retail™, the leader in automotive retail API integrations since 2018, is revealing a new identity. This move marks a new milestone in the company's advancement, complete with a look and feel that aligns with its vision for the future.

"We've always built world-class integrations for enterprise clients—our brand now aligns and reflects the technological approach of our forward thinking mantra and reflects our image perfectly. This rebrand isn't just a new look; it's about aligning who we are with the seamless, powerful solutions we deliver every day." – Philip Taylor

The rebrand echoes Motive Retail's core belief that customer success matters most. With strong values of transparency, communication, and unwavering customer support, Motive's commitment to ensuring each integration is secure and compliant is strengthened. It's a new look with the same feeling, trust, security, and expertise.

Key highlights of the brand refresh include:

Vibrant and Animated Design:

The new brand is refreshed with vibrant and animated design features which aim to champion Motive Retail as the innovative brand it is. Having built a strong reputation for quality, expertise, and world-class solutions, the design only enhances what is already there. With clean lines, touches of movement, and a perfect balance of space, Motive's identity has entered a new age.

New Logo:

Bringing Motive's brand presence into the 21st century, the new logo is modern and clean to represent the strength and evolution Motive's solutions have offered to the market over the years. Honoring its pedigree and pioneering force in the automotive space, the logo conveys a timeless yet state-of-the-art feel to accompany Motive's ability to offer bespoke solutions to the OEM industry.

New Brand Colors:

Staying true to its roots, Motive will keep the same orange hue but lower the purple percentage. This change will grab attention and bring a confident and stylish appearance, emphasizing their exceptional approach to building transformative integration systems that stand out within the automotive retail space. The new brand colors keep the familiar feeling of loyalty and commitment found within Motive Retail while moving it forward to reappear fashionably late to the party.

Tone of Voice:

Motive Retail's inviting and authoritative language aligns with its ability to create bespoke integration systems. Going beyond plug-and-play for those who need it, its words are the building blocks that reflect its unique skills. Motive offers a solution-oriented approach, with the inclusion of choice words such as "pioneering," "world-class," and "coveted," showing the brand is positioned to meet OEMs, DMSs, and Automotive Retailers on their level. All while removing the unnecessary technical jargon to sound human and relatable.

New Brand Purpose Statement:

At Motive Retail, we deliver bespoke API integrations in months, not years. As the partner behind powering the automotive business, we simplify complexity and power seamless automotive connectivity." – Philip Taylor

In 2023, we elevated the Authenticom brand to match the excellence we deliver in data solutions. Now, we're bringing that same level of precision and innovation to Motive Retail—ensuring our brand reflects the seamless integrations and enterprise-grade service we provide to our clients every day." – Jason Tryfon

About Motive Retail:

Established in 2008, Motive Retail™ is a leading integrator focused on modernizing the automotive retail experience by enabling real-time data flow between all parties in the ecosystem. Motive works to optimize business operations, staff efficiency, customer service, and data integrity using its suite of modern APIs based on STAR standards, high-performance integration tools, and expert support.

About Authenticom Group of Companies:

The Authenticom Group of Companies is a trusted name in the automotive industry, providing innovative data solutions that keep dealerships and OEMs running smoothly. From NADA Vault and Dealer Vault to Record Recharge and Motive Retail, Authenticom delivers secure, scalable tools designed to save money, improve efficiency, and drive real results.

Media Contact:

Drew Williams
Creative Director
drew.williams@authenticom.com
+1 866-289-3283

SOURCE Motive Retail