MotivEngine Enables Delta Air Lines to Enhance Customer Service Excellence

Affinion Loyalty Group's MotivEngine Engages Customers and Increases Loyalty

Dec 05, 2012, 08:30 ET from Affinion Loyalty Group

RICHMOND, Va., Dec. 5, 2012 /PRNewswire/ -- Positive customer experiences build lifelong loyalty and are at the heart of a lasting company-customer relationship. In fact, a recent study by the RightNow Customer Experience Impact Report found that "86% of consumers were willing to pay more for a better customer experience."

To enhance the experience for their customers, Delta Air Lines is adding exciting and innovative new features to the Delta service recovery program. Supported by Affinion Loyalty Group's MotivEngine product, Delta customers who experience a non-weather related travel issue will be compensated for their trouble by Delta's Customer Care associates.  In addition to airline credits and SkyMiles, Delta customers will now be offered a choice of numerous merchant gift cards via MotivEngine. 

In general, MotivEngineSM features a simple to use, delivery platform, and companies that leverage MotivEngine are able to access a robust catalog of gift cards, digital goods, and merchandise rewards to use as compensation or incentives.

"More than ever before, the highly-connected, fast moving world we live in requires companies to be able to create an engaging, valuable and memorable customer experience," said Scott Lazear, President of Affinion Loyalty Group. "Whether trying to mitigate a poor customer service experience or incenting a desirable behavior, MotivEngine connects your customers to your brand through positive reinforcement."

About Affinion Loyalty Group: 
Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch one in two American families. With over 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit

SOURCE Affinion Loyalty Group