Motocicletas Italika Consolidates Distribution Channels in Wal-Mart de Mexico Stores
- The best selling motorcycle brand in Mexico is sold in 200 Wal-Mart Supercenter stores as well as over 500 Bodega Aurrera outlets -
- Italika is also being rolled out in a limited number of Sam's Club stores -
MEXICO CITY, Dec. 19, 2011 /PRNewswire/ -- Motocicletas Italika, the number-one selling motorcycle in Mexico, announced today the expansion of its distribution channel to include Wal-Mart Supercenter and Bodega Aurrera stores throughout Mexico.
Following almost a year or ramping up pilot tests, Italika is currently available in 200 Wal-Mart Supercenter stores, with its FT150 GT and GS150 models.
The brand is also present in more than 500 Bodega Aurrera discount stores with its FT110, FT125 Sport and DS150 models.
As of this summer, Italika is also present in select Sam's Club stores, with DM150, GTS175, FT150 and CS125 models.
2011 has been the first year that Italika motorcycles have been sold outside of Elektra stores, where the brand is present in more than 1,100 points of sale. Italika is also sold in 46 wholly-owned Distribuidores Italika dealership, as well as 150 additional points of sale through third-party retailers.
With over one million motorcycles sold in the past six years, Italika is the number-one selling brand in Mexico, thanks to an unequalled combination of price and quality.
"Our commitment is to offer Italika transportation to more families in Mexico and the rest of Latin America," said Italika CEO Alberto Tanus. "We will continue to grow our sales network to expand the benefits of Italika to more consumers."
Beyond the Mexican borders, Italika is sold in Elektra stores in Guatemala, Honduras, Peru and Brazil. Italika is wholly-owned by Grupo Elektra, the leading financial services and specialty retailer in Latin America, with more than 2,600 points of sale in Mexico, Guatemala, Honduras, Peru, Panama, El Salvador, Argentina and Brazil.
For more information, visit: www.italika.com.mx
About Grupo Salinas
Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where they operate, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates a as a management development and decision forum for the top leaders of member companies, Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx), and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.
International Media Contact:
Daniel McCosh
(5255) 1720-0059
[email protected]
SOURCE Italika; Grupo Salinas
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