Motom Sets a New Standard for Brand-and-Retailer-Owned Creator Commerce Programs with Launch of Opportunities

Campaigns anchored in proven creator performance data and driven to creator storefronts lifted conversion 86% over prior benchmarks. Opportunities builds that model into the platform.

NEW YORK, Nov. 12, 2026 /PRNewswire/ -- Motom, the technology and services company powering brand-and-retailer-owned creator commerce, today launched Opportunities, bringing creator campaigns inside the brand-and-retailer-owned creator commerce system. Motom Opportunities is a campaign management module that runs paid and gifting creator campaigns inside a brand or retailer's own creator program, from outreach to payment. Campaigns drive to the creator's storefront or product affiliate shortlink, with the ability to compare paid and organic sales. Retailers and brands now control every part of their creator program: the creator storefront, the data, the creator relationship, and the campaigns.

Key facts: Motom Opportunities

• Motom is a technology and services company powering brand-and-retailer-owned creator commerce. Motom combines white-label creator storefronts, CRM technology and full-service creator management. Motom clients include Sephora and Macy's.
• Motom launched Opportunities on November 12, 2026. Opportunities is a creator campaign management module that runs paid and gifting creator campaigns inside a brand or retailer's own creator program, from outreach to payment.
• Opportunities campaigns send shoppers to the creator's storefront on the brand or retailer's own website, not a third-party platform, with the ability to compare paid and organic sales.
• Brands use Opportunities to select creators on content, historical sales performance and program activity, building a pipeline of campaign-ready creators who already sell.
• Multi-brand retailers use Opportunities with Motom's Multi-Brand Analytics to offer co-op creator campaigns to the brands they carry. Co-op creator campaigns are a new retail media revenue opportunity.
• In Motom client program data, campaigns using creator performance data and creator storefronts recorded conversion rates 86% above prior paid campaign benchmarks.
• Motom's creator services team runs paid and gifting campaigns end to end, alongside creator recruitment, onboarding, engagement and optimization.
• Motom works alongside social platforms, TikTok Shop, Amazon and affiliate marketplaces such as LTK and ShopMy, giving brands and retailers an owned commerce destination with first-party customer data.
• Opportunities is available to Motom clients on November 17. In January 2027, Motom opens Opportunities to 10 new brands and retailers through its Q1 Opportunities Cohort. Book a preview at company.motom.me/opportunities.

Opportunities completes a year of releases built around one idea: the brand or retailer owns the program. The new standard has three parts: storefronts and first-party data the brand owns, a dedicated creator base that keeps performing, and campaigns tied to revenue, backed by a team of creator experts who serve as an extension of their team. Founded by veteran retail and media operators, Motom built for this shift before the market caught up.

Campaigns inside the commerce system

Marketers and their agencies plan and execute campaigns in their Motom Admin Portal and offer campaigns to creators selected on their content, historical sales performance and overall level of program activity. Creators receive announcements and offers in the new Opportunities tab of the brand or retailer's Creator Portal dashboard, with full data visibility for both sides.

Paid content and gifting campaigns send shoppers directly into a contextual shopping experience curated by the creator, on the brand or retailer's own site, instead of a third-party platform. Campaigns using creator performance data and this storefront approach recorded conversion rates 86% above prior paid campaign benchmarks.

Brands build a pipeline of campaign-ready creators who already sell, across paid and gifting campaigns, and see what drove interest and what drove the sale, so brand love shows up as attributable revenue.

For multi-brand retailers, Opportunities opens up a new retail media revenue opportunity. Using Motom's Multi-Brand Analytics to understand brand performance alongside creator sales history, retailers can offer co-op creator campaigns to the brands they carry and measure the results.

A creator services team, now running campaigns

Motom pairs the technology with creator-facing experts who handle recruitment, onboarding, adoption, engagement and optimization. Motom's expanded team now adds campaign strategy and execution to that work, tied to brand-controlled commerce outcomes.

• Recruitment and onboarding: Motom helps clients target, scale and evaluate creator candidates to grow their communities strategically, with always-on creator onboarding and training. One Motom client scaled from 30 to more than 2,000 creators in nine months. Within that program, active creator partners grew 1,150% and conversion rate rose 111.1%.
• Adoption and engagement: Monthly live training, content challenges and tiered incentives keep creators active and selling. A creator cohort working with Motom's client-dedicated creator team recorded a 223% increase in creator engagement and a 119% increase in sales compared with its performance before that support.
• Campaign strategy and execution (new): Motom now runs paid and gifting campaigns end to end, from creator selection through content tracking and optimization, applying the same storefront-led model behind the 86% campaign lift.

"Creator marketing and commerce are converging, and the standard is changing with them," said Wendy Wildfeuer, Co-Founder and Chief Growth Officer of Motom. "Shopping is splintering across social platforms, marketplaces and now AI search. Brands and retailers have to show up in all of it, but they can't build a business on ground they don't own. They need their own foundation, where they see what drives sales in their creator program, set the terms and keep the customer. That's the standard we built Motom to set."

An owned commerce destination alongside every channel

Brand-owned creator commerce works alongside the platforms where shoppers already are: social platforms, TikTok Shop, Amazon and affiliate marketplaces like LTK and ShopMy. Brands and retailers keep showing up everywhere their customer is. Motom gives them an owned commerce destination alongside those channels.

That destination delivers increased conversion and revenue, full-funnel sales attribution, ability to compare paid and organic sales, content and social performance, and first-party data captured through their owned creator storefronts. Each brand or retailer sets its own terms, drives sales to its own site, and owns the first-party customer data that sustains its growth as social commerce platforms multiply.

Motom white-label storefronts live on the brand or retailer's own domain and replicate the rest of the site, down to the navigation and product cards. Curated by the creator and integrated with the site, the storefront collapses the funnel on the marketer's terms. Clients integrate storefronts into creator shop pages, their ecommerce sites and their apps as native, creator-guided shopping.

A year of building the standard

Opportunities caps a year of focused releases that strengthen marketer and creator relationships, and turn social commerce disruption into opportunity. This year's highlights include:

• Product affiliate links: Shareable single-product links now sit alongside storefronts, so creators have the flexibility to choose the format that fits each post. Storefronts still convert at 7.6x the rate of single-product links. Brands with too few SKUs for a storefront get the same capabilities, just without the storefront.
• Multi-brand analytics: Retailers see which brands creators add, link and sell across their network. That turns creator demand into brand monetization.
• Scalable storefront customization: Motom clients can customize creator storefront branding to campaigns, promotions and seasonal moments at scale, delivering a consistent omnichannel experience from creator content to in-store.
• Creator tiers: Performance-based tiers pinpoint which creators to surface campaigns to, build loyalty and drive UGC, with badges, rewards and incentives the brand sets based on KPIs.
• iOS creator app: Brand and retailer programs just got easier for their creators with the release of Motom's Creator Portal app, expanding access beyond desktop and mobile web.

Opportunities is live for Motom clients on November 17. In January, Motom opens Opportunities to 10 new brands and retailers through its Q1 Opportunities Cohort, launching their creator programs with campaigns built in from day one. Book a preview at company.motom.me/opportunities.

Results cited in this release are based on Motom client program data.

This release is also available at company.motom.me/resources/motom-opportunities-brand-owned-creator-commerce.

About Motom

Motom is an award-winning creator marketing and commerce infrastructure company trusted by Sephora, Macy's, Chewy, and REI. Where most solutions are built for distribution, Motom is built for brand ownership, combining white-label commerce and CRM technology with full-service creator management. Brands run creator programs on third-party platforms and hand over data, relationships, and revenue. Motom returns control with brand storefronts, affiliate attribution, creator payouts, first-party data, and support to run creator commerce as an owned channel. Learn more at company.motom.me.

Wendy Wildfeuer

Co-Founder & Chief Growth Officer, Motom

[email protected]

SOURCE Motom