Motorq and Subaru of America Partner to Bring Native Vehicle Telematics to Fleets for the First Time

Partnership brings native, hardware-free vehicle data and AI-driven recommendations to Subaru fleets, helping managers reduce downtime and control costs

SAN FRANCISCO, Sept. 24, 2026 /PRNewswire/ -- Motorq, a leading Connected Vehicle Intelligence platform provider, and Subaru of America today announced a partnership to deliver direct connected vehicle data to fleets. Beginning with model year 2027 vehicles, the integration will stream native Subaru telematics for fleet vehicles directly into Motorq's platform to power insights and applications. The agreement marks the first time Subaru has made embedded vehicle data available directly to fleet operators in the United States, and expands Motorq's integrated footprint to 13 global original equipment manufacturers (OEMs) and 25+ brands.

Historically, fleet operators accessed Subaru vehicle data via aftermarket hardware or consumer-focused software such as the MySubaru app. Physical devices add procurement and installation costs, are prone to failure or tampering, and require ongoing device management. The MySubaru app is best suited for individual owners. Direct software integration with Motorq resolves both limitations by delivering enterprise-grade data access across the entire fleet.

Under the partnership, Subaru's Connected Services platform will stream vehicle telemetry directly to Motorq. Fleet administrators can manage driver consent centrally, streamlining the enrollment process. Motorq will ingest, unify, and normalize signals such as vehicle location, odometer readings, and verified diagnostic trouble codes directly from Subaru's embedded sensors. Motorq's Fuse AI will then analyze these normalized signals to generate insights and recommendations, helping fleet managers resolve maintenance risks early and capture hidden cost savings.

"Fleet managers shouldn't have to spend their days chasing hardware issues or digging through data to keep their operations running smoothly," said Arun Rajagopalan, Co-Founder and CEO of Motorq. "Our partnership with Subaru of America bridges the gap between factory connectivity and fleet software, delivering highly accurate insights at a fraction of the cost of aftermarket devices. Integrating Subaru vehicle data directly into Fuse AI turns embedded vehicle signals into clear recommendations, helping fleet teams prevent breakdowns and reduce total cost of ownership."

"Fleet operators rely on Subaru vehicles to get them through demanding work environments safely every single day," said Tim Tagye, Vice President of Field and Distributor Operations at Subaru of America. "Our fleet customers wanted a simpler way to access vehicle data inside the platforms they already use. Partnering with Motorq gives operators direct, intelligent visibility into their fleet, helping every Subaru vehicle deliver greater value throughout its service life."

Subaru's Fleet Connectivity Program is available on telematics-enabled model year 2027 gas and hybrid vehicles. Prepaid connectivity can be added when ordering a vehicle.

About Motorq

Motorq is a leading Connected Vehicle Intelligence platform that turns data from connected cars into automated business decisions. By directly connecting to vehicle data from 25+ automotive brands, Motorq helps fleets, dealers, and lenders cut costs, reduce accident risk, and increase vehicle uptime. The company has raised more than $50 million from investors including Insight Partners, FM Capital, and Story Ventures. Motorq is headquartered in San Francisco, with additional operations in Europe and India. For more information, visit motorq.com.

About Subaru of America

Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $357 million to causes that Subaru and its customers care about, and Subaru employees have logged more than 130,000 volunteer hours. Through these actions and more, Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

SOURCE Motorq, Inc.; Subaru of America, Inc.