Mountain Dew® Embraces its Southern Roots by Welcoming Superstar Duo Florida Georgia Line to DEW® Nation
DEW and FGL Team Up as the ANYTHING GOES TOUR Kicks Off
PURCHASE, N.Y., Jan. 14, 2015 /PRNewswire/ -- Today, Mountain Dew announced a national partnership with Florida Georgia Line, establishing the iconic beverage brand as a sponsor of the superstar duo's 2015 ANYTHING GOES worldwide headlining tour and the award-winning team of Tyler Hubbard and Brian Kelley as the newest members of DEW Nation.
"Pushing conventional boundaries and instigating cultural shifts is something that has always been core to Mountain Dew," said Greg Lyons, Vice President of Marketing, Mountain Dew. "Florida Georgia Line's unique sound has progressed country music and transcended traditional country music audiences since first hitting the scene. We are looking forward to being on the ANYTHING GOES TOUR with the duo and to continuing to share their talent with DEW Nation."
"We've come a long way since touring the Southeast in BK's Tahoe and are pumped to partner with Mountain Dew as we kick off our first worldwide tour this year," said FGL's Tyler Hubbard.
FGL's Brian Kelley adds, "just like the DEW brand, we're all about creating a style and sound that's all our own. It's going to be a great time out on the road and we look forward to hanging out with DEW Nation at every stop the tour takes us."
Florida Georgia Line proved to be unstoppable in 2014 with their GOLD-certified sophomore album ANYTHING GOES (Republic Nashville) catapulting to a #1 debut on the all-genre Billboard 200 and Billboard Top Country Albums charts upon release. Continuing the momentum with their latest Top 10-and-climbing single "Sun Daze" and PLATINUM, #1 smash "Dirt," FGL racked up 13 industry awards throughout 2014 and kicked off 2015 with a bang – an epic, live performance on Dick Clark's New Year's Rockin' Eve. The accolades continue to pour in as the record-breaking duo closed out 2014 topping four of Billboard's year-end charts and lead Forbes "30 Under 30" list. The reigning ACM and CMA Vocal Duo of the Year will continue to celebrate with fans as they embark on their ANYTHING GOES TOUR 2015, which kicks off this Thursday, January 15 in Toledo, Ohio.
Join the conversation about Florida Georgia Line and DEW @mtn_dew #FGLxDEW. A list of ANYTHING GOES TOUR 2015 dates and cities is available at www.FloridaGeorgiaLine.com. The ANYTHING GOES album is available now.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mtn_dew.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
About Florida Georgia Line
Florida Georgia Line is continuing the record-breaking momentum with the release of their GOLD-certified sophomore album ANYTHING GOES (Republic Nashville) soaring to a #1 debut on the all-genre Billboard 200 and Billboard Top Country Albums charts. Fueled by their hot Top 10-and-climbing single "Sun Daze" and PLATINUM, #1 smash "Dirt," music critics and fans alike have embraced the superstar duo's fresh sound. FGL has skyrocketed to stardom becoming the only artist in history to join Brooks & Dunn in achieving four back-to-back, multi-week #1 singles; breaking the record for longest #1 on Billboard's Hot Country Songs chart and selling over 21 million tracks worldwide of their 2X PLATINUM debut HERE'S TO THE GOOD TIMES and ANYTHING GOES. In addition to collaborating across genres with sensations like Nelly and Jason Derulo, FGL has won numerous industry awards and recently earned CMT's Artists of the Year for the second consecutive year, the 2014 Billboard Touring Award for Breakthrough Artist and the American Music Award for Favorite Band Duo or Group, Country. Just off the road as direct support on Jason Aldean's BURN IT DOWN TOUR, FGL will take their signature show worldwide on the headline ANYTHING GOES TOUR 2015. For tour dates and more, visit FloridaGeorgiaLine.com.
Media Contact
Jillian Galasso
O: 914.253.3174
E: [email protected]
Myles Worthington
O: 347-453-9331
E: [email protected]
For Florida Georgia Line
Jensen Sussman
O: 615.320.9616
E: [email protected]
Photo - http://photos.prnewswire.com/prnh/20150113/168995
Logo - http://photos.prnewswire.com/prnh/20150113/169012LOGO
SOURCE Mountain Dew
Share this article