LOS ANGELES, Oct. 7, 2016 /PRNewswire/ -- In 2015, China's Kweichow Moutai was embraced by liquor lovers around the world and earned Gold Awards for its global promotional activities. This year, in September, 2016 the Moutai World Fans Club's first official event was held at one of Los Angeles most famous Asian restaurants. The activity attracted many Hollywood stars to join in the celebration of Chinese liquor culture, with Moutai as its phenomenal representative, earning many new fans and becoming a new favorite among the locals.
When the night began, most of the guests had heard of Moutai, but with few taste. However, after the first bottle was opened, everyone was instantly attracted to its enchanting aroma.
"I feel I've fallen into its unique taste." Hollywood actor Justin Eaton said. He felt that the flavor was a bit strong at the first sip but after two or three drinks, he remarked that the taste became very smooth and not as strong as he had first imagined.
"Moutai is different from vodka, its taste is unique, great!" Travis Wong exclaimed as Aubrey Denver and other guests gathered to discuss the complex taste of Moutai.
During the event, guests began to drink happily and more freely after their first careful tastes. The night quickly became a celebration and a series of heartfelt toasts as more and more people raised their glasses to exclaim "Ganbei!" the traditional toast of China.
"This activity is very local." Media representative Sarah said. "Chinese baijiu can be integrated into local culture in this way."
"Through Facebook and other social media as a means of communication, the Moutai World Fan Club provides a platform for customers to communicate both online and offline. Additionally, fans can learn more about Moutai culture and make new friends. This is our goal." Event coordinator David Tang remarked.
With the intensify of brand publicity, Moutai has already entered the best duty-free shops in Asia, Europe, America, Oceania and Africa. What's more, there are currently 90 distributors of Moutai in over 60 countries and regions around the world. Moutai's share of exports accounted for half of all Chinese liquor exports last year.
At the Moutai International Distributors Conference, Chairman Yuan Renguo of the Moutai Group stressed that in the next five years, overseas markets should strive to achieve an average annual growth rate of more than 15%. Recently, Secretary Mr.Li Baofang of Moutai Group Party Committee emphasized that overseas sales should account for over 10% of total sales. The sales networks of Moutai are becoming more complete by the day. In recent years, Moutai has developed 90 distributors abroad and is working to change their consumer groups' makeup, from a mainly Chinese market to a western mainstream market.
From January to April of 2016, the export of Moutai increased 40% year on year which completed 32% of their annual plan. Guizhou Moutai Import & Export Company is full of enthusiasm about the ever-expanding overseas market.
The Moutai Group Facebook, LinkedIn, Twitter and other overseas new media social platforms are also driving brand internationalization. They have attracted a large number of fans who love Moutai products and culture. Through a series of strategic moves, the Moutai Group is taking their products, brand and culture to the world stage.
SOURCE Kweichow Moutai