MOVL Launches WeDraw App for Samsung Smart TVs

ATLANTA, March 16, 2011 /PRNewswire/ -- MOVL, a technology company providing connectivity between smartphones and smart TVs through its MOVL Connect® Platform and social applications, today announced the immediate availability of its WeDraw gaming application. WeDraw brings families and groups of friends together for exciting game play, friendly competition and a truly social experience using the latest in smart TV technology and the MOVL Connect® Platform. MOVL's application was the winner of the Samsung Free the TV Challenge, a developer-focused competition to drive the creation of innovative applications for smart TVs, and may be downloaded onto select 2010 and 2011 Samsung HDTVs through Samsung Apps, the first HDTV-based applications store.

(Photo: http://photos.prnewswire.com/prnh/20110316/LA66111)

Developed as a multi-player drawing game, WeDraw players take turns to draw words on their iPhone, iPad, Android or Galaxy devices for others to guess; all sketches and guesses are simultaneously displayed on the Samsung Smart TV screen. Appropriate for all ages and free to download, players win points by correctly guessing words such as spoon, elbow, ping pong, suitcase, triplets and broom faster than their opponents. The drawer is also awarded points for their work of art once the word is guessed correctly by another player, with the highest scoring player awarded WeDraw winner at the end of each round.

"MOVL has developed the technology that provides a new level of connectivity between mobile devices and smart TVs. Our proprietary Connect Platform allows users of these technologies to socialize, share and interact in an entirely new way through applications like the WeDraw game," says Juan Pablo Gnecco, CEO of MOVL. "Samsung has been a wonderful partner in helping us bring our vision of developing truly social applications for smart TVs to life and we are excited that the WeDraw application is now available to their customers."

Activating the WeDraw game is done in a few short steps within several minutes. Once the WeDraw application has been installed on users' devices, players simply log into the game on their Samsung Smart TV and enter the four-digit code that is displayed on the screen. Once two or more users are logged on, one of the players is selected at random to draw first and is given a secret word that is only displayed on their device. The artist's sketches are simultaneously drawn on the smartphone screen and displayed in real time on the television while other players follow along on the screen and type their guesses using the smart device keypad or touch screen. Communicating seamlessly, the WeDraw application and MOVL Connect® Platform combine classic game play with new smart TV functionality, resulting in a game of creation with a creative twist.

"Samsung is truly proud that our Samsung Apps platform and our Samsung Free the TV Challenge have attracted the most innovative developers," said Eric Anderson, vice president of content and product solutions, Samsung Electronics America, Inc. "The MOVL team clearly understood the potential of the platform to create entirely new experiences for consumers – particularly the ability of WeDraw to interact with other devices. We look forward to continued collaboration with developer partners such as MOVL and we hope consumers will download and try the latest applications from Samsung Apps."

The WeDraw game is the first of many applications expected from the MOVL team built on its proprietary Connect Platform, which allows for multiple users to control smart TV social applications through mobile devices. With international offices and a growing executive and engineering team, the company is anticipated to announce new platforms for the WeDraw game as well as new applications in the coming quarter. To demo the WeDraw game, visit www.wedraw.tv. For more information about the company and its applications visit www.movl.com, follow them on Twitter @thinkmovl or on Facebook at www.facebook.com/THINKMOVL.

About MOVL:

Headquartered in Atlanta, MOVL is driving innovation in the social TV app revolution by creating applications for connected TV's and mobile devices. MOVL develops products and content using its proprietary MOVL Connect® Platform, which connects users on mobile devices and smart TVs, allowing for quick deployment of multi-user and multi-device applications.

SOURCE MOVL