PORTLAND, Ore., April 14, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that MPG has licensed Rentrak's TV Essentials database of millions of reporting households in order to gain access to deeper insights provided by the company's robust and granular set-top-box (STB) viewing data. MPG is the U.S. media division of international media service group, HAVAS, which is dedicated to establishing relevant points of contact between brands and consumers.
"MPG is excited to move forward in exploring set-top-box data with Rentrak, a leader in the STB realm. We are searching for more efficient ways to target key customers and prospects within the TV landscape," commented Sasha Savic, MPG's Chief Commercial Officer. "During this Upfront, we feel that Rentrak will help us expand our knowledge of how to target behaviorally rather than simply relying on traditional age/ sex demographics making our TV buys more effective for our clients."
"As the industry continues to embrace Rentrak data, we're very pleased that MPG is moving quickly to uncover new ways to help their clients better understand the fast moving changes in the television marketplace. Rentrak's TV Essentials television database currency will better inform MPG's Upfront TV planning and buying client team," said Bill Livek, CEO of Rentrak.
Rentrak's TV Essentials' unique capabilities provides significant benefits to the media, agency and advertising industries including, advanced targeting; greater granularity of viewing data; measurement of highly targeted networks; video-on-demand data; as well as offering a stable and predictable measurement in all 210 DMAs.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation