SEATTLE, May 3 /PRNewswire/ -- Mpire, the market-leading advertising verification and optimization technology company, today announced it has signed three new partnerships for its award-winning AdXpose™ campaign verification, optimization and brand protection solution. Joining Mpire's growing roster of partners are Digital Broadcasting Group (DBG) Video Network, a leading digital video network and content producer; Dedicated Media, a leading display ad network serving five billion ads per month; and XA.net, whose CPMatic system is the leading self-service media, data and ad serving demand-side platform (DSP).
"AdXpose has evolved beyond a simple verification point solution into a powerful analytics platform whose optimization, user engagement and fraud prevention data can help everyone – from agencies, publishers and ad servers to DSPs, trading desks and display and video ad networks – create greater value for their constituents," said Kirby Winfield, president and chief revenue officer of Mpire. "The growth and diversity our customer base is a testament to the performance, flexibility and scalability of AdXpose, and its ability to deliver actionable intelligence for effective campaign management."
Digital Broadcasting Group (DBG) has selected AdXpose to provide third-party verification of DBG's video ad campaigns as well as DBG's distribution of long form content and analyze publisher placement level, performance and optimization. The company chose AdXpose after testing it against several competitive solutions with several hundred million impressions and more than 20 campaigns spanning several business verticals and client objectives. The results from using AdXpose demonstrated its ability to match competitors in the growing verification space, but also went further with respect to the accuracy of the data against specific client objectives, extensive data configurations and a constant product development roadmap. DBG is leading the online video industry's ability to most effectively measure, audit and safeguard their client's campaigns with its selection of AdXpose to verify and optimize video distribution.
"Advertisers are requiring deeper, more granular visibility across their network partners and scrutinizing video campaigns under the same microscope as display ads, requesting verification and performance data to ensure the greatest possible ROI for their media dollar. We partnered with Mpire for its industry leading and award-winning AdXpose solution," said Damon Bethel, EVP, Strategic Planning and Business Development at DBG. "Not only does AdXpose identify, audit and report on our clients' video campaigns, the deep analytical data it provides empowers us to have more meaningful conversations with our trafficking partners on how to constantly improve campaign performance, and extrapolate compelling data points and insights to pass along to our clients."
After a thorough competitive review of verification providers, Dedicated Media integrated AdXpose into its network so that it could better manage its publisher network to ensure quality and efficient yield, and also proactively verify ad placements on its network for clients as desired. By doing so, AdXpose helped create greater transparency between Dedicated Media and its customers, and has reduced instances of post-campaign reconciliation and "make goods" based solely on verification data provided by agencies. Dedicated also selected AdXpose based on price, customer service and APIs that enable greater technology integration.
"With so many ad verification providers taking an aggressive stance towards ad networks, it's refreshing to find a partner who is focused on actually protecting and growing our business," said Chris Berman, COO at Dedicated Media. "Not only does AdXpose check the box on the verification and safety fronts, their engagement and optimization data provides a wealth of information allowing us to optimize pricing and manage our network more efficiently."
As one of the leading DSPs and the only one with a fully-automated self-service media, data and ad serving solution, XA.net is leveraging AdXpose's real-time media optimization and verification features as an additional campaign performance data source, and to provide full site-level transparency to its platform clients.
"We're offering all advertisers the option of adding AdXpose reporting to any media buy created via our easy-to-use self-service interface with one click of a button. Advertisers are demanding transparency and ease of use, and we're excited to integrate with AdXpose's solution to give both to them, allowing advertisers large and small to directly receive the reporting and optimization benefits we've already experienced in utilizing these site-level tools on their behalf," said Rob Leathern, CEO of XA.net.
AdXpose Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20% of the comScore Ad Focus Top 40 Properties, currently use AdXpose technology.
Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending and award-winning AdXpose™ is the first and only verification and optimization technology suite that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington.
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