SEATTLE, Nov. 22, 2010 /PRNewswire/ -- Mpire, the market-leading verification and optimization technology company, today announced that it has signed a technology reseller agreement with ADTECH, a leading global provider of technology solutions and AOL Advertising's ad serving platform. As part of the agreement, ADTECH's sales and account management teams will offer customers and prospects the option to easily verify, measure, and protect their campaigns using Mpire's AdXpose™ solution, which is embedded into ADTECH IQ's server. This is the first technology reseller agreement of this scale to be announced in the ad verification space.
ADTECH is currently one of the largest global ad servers, partnering with leading international ad networks and publishers in over 25 countries. ADTECH's technology platform enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats.
"Integrating AdXpose's campaign verification, optimization and brand protection solutions into ADTECH is part of our overall strategy to become the technology solution of choice," said Dirk Freytag, president of ADTECH and head of AOL Advertising Technologies. "The AdXpose analytics features and functionality will provide ADTECH clients increased efficiency, reliability, and ROI, and will create incremental revenue for ADTECH as well."
"As a SaaS technology provider, reseller agreements are an important part of our long term strategy, as they can deliver massive scale when properly integrated," said Kirby Winfield, president and chief revenue officer at Mpire. "With ad verification becoming a requirement on a majority of campaigns, it makes tremendous sense to offer these solutions at the ad server level, and our embedded offering within the ADTECH platform is the first step towards executing that strategy."
ADTECH AG is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH's integrated products are scalable, flexible and easy to implement, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
AdXpose Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20% of the comScore Ad Focus Top 40 Properties, currently use AdXpose technology. For more about Adxpose, visit www.adxpose.com
Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending and award-winning AdXpose™ is the first and only verification and optimization technology suite that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington. For more information about Mpire visit www.mpire.com.