MRI Software Unveils Advanced AI Companion to Transform Real Estate Workflows

Global PropTech leader strengthens its AI-first strategy by delivering  contextual intelligence and unified data for real estate businesses

NASHVILLE, Tenn., Oct. 20, 2025 /PRNewswire/ -- MRI Software, a global leader in real estate solutions and services, today announced the expansion of Ask Agora, its AI companion that transforms data and actions into intelligent workflows, providing deeper insights for real estate businesses.

"The latest advancements in AI have supercharged MRI's longstanding open platform strategy," said Patrick Ghilani, CEO of MRI Software. "The Ask Agora AI companion redefines the user experience to move beyond traditional enterprise software workflows and empower our clients with intelligent, intuitive interactions."

Ask Agora already enables thousands of real estate professionals to interact with their data using natural language. The new capabilities deepen its contextual intelligence and workflow automation by using agentic AI to leverage data from multiple sources, helping users better understand page content and actions, perform tasks, and find and interpret data.

Unlike other AI offerings with bolted-on LLMs, Ask Agora is trained on real estate-specific use cases. It uses agentic AI to understand the user's intent and intelligently determine the best route to answer the query, providing relevant guidance for insights, data, or support.

The AI companion is part of the broader MRI Agora^™ platform, which connects MRI products, partner solutions, and third-party applications into a unified experience. At its core is a robust data layer—a secure infrastructure that aggregates and harmonizes data from all relevant sources. This data layer acts as the backbone for MRI Agora Insights, which uses advanced analytics and AI to securely deliver comprehensive visibility and actionable insights across real estate portfolios. Ask Agora leverages the unified data to provide conversational AI assistance, making it easy for users to interact with their applications and data naturally, by asking questions, navigating workflows, and receiving instant, context-aware guidance whenever they need it.

"With MRI Agora, intelligence is woven into every layer of the platform, anticipating needs and empowering users to shape their experience around what matters most," continued Ghilani.

Growthpoint Properties, South Africa's largest real estate investment trust (REIT) with operations in Australia and Europe, has seen the value of MRI's AI-driven strategy firsthand. Alec Davis, CIO of Growthpoint Properties, commented, "The more I use MRI Agora Insights, the more I realize how transformative and crucial the overall strategy truly is. With Agora Insights, Growthpoint is able to access our data easily using modern semantic models and tools such as Power BI, which frees up time for development teams to focus on other priorities. Ask Agora provides a user-friendly mechanism for non-technical individuals to access their data and ask questions via a natural language interface. The more we use the platform, the more benefits we discover."

The Ask Agora enhancements were revealed at the MRI Ascend2025 North American users conference in Nashville this week, where clients got a first look at the future of their PropTech software. MRI's AI-first strategy reflects the increasing market demand for AI technology that drives value for the real estate industry: More than a quarter of a million monthly active users rely on MRI's AI-powered features.

About MRI Software

MRI Software is a leading provider of real estate solutions and industry data that transform the way communities live, work and play. MRI's open, intelligent platform empowers owners, operators, agents and occupiers in commercial and residential property organizations to stay ahead in rapidly changing markets. A trailblazer in the PropTech industry, MRI serves more than six million users worldwide. Through innovative solutions and a rich partner ecosystem, MRI gives real estate companies the freedom to realize their vision of building thriving communities and stronger businesses. For more information, please visit mrisoftware.com.

Media Contact for MRI North America
Rachel Antman
[email protected]
212-362-5837

SOURCE MRI Software