MRM Eyes Elite Athletes with Launch of Whey-Alternative Protein During 2013 Olympia Weekend

OCEANSIDE, Calif., Sept. 26, 2013 /PRNewswire/ -- Southern California-based MRM introduces its new Veggie Elite Performance Protein at this year's Olympia bodybuilding and fitness championships to offer elite and pro athletes the most powerful plant-derived protein formula available industry wide.

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As a greater number of active people look toward dietary alternatives to reduce reliance on animal protein sources, serious and aspiring athletes can now also benefit from a high performance plant-based alternative that rivals whey.

Veggie Elite delivers a complete plant protein to specifically target and meet the complex requirements of athletes. It is the first of its kind to be adjusted by weight to become whey's equal, and offers a precise array of essential amino acids to ably support demanding physical workouts, and post-workout recovery.

A single serving of MRM Veggie Elite supplies 24 grams of complete protein from a combination of pea and rice that has been formulated to break down faster than whole food plant combinations, and relieve unfavorable digestive issues that threaten optimum physical performance.

Delicious, all-natural Veggie Elite affords athletes the opportunity to meet protein needs with the highest possible protein content in a plant-based formula, and the fewest carbohydrates - which may also equate favorably to overall improvements in body composition.

All natural, hypoallergenic, and gluten-free, Veggie Elite is enrolled in the prestigious Non-GMO Project verification process which rigorously tests for genetically modified organisms. Veggie Elite also eliminates health risks associated with soy - including the possibility of GMOs and unwelcome phytoestrogen activity.      

Part of the team of researchers responsible for formulating MRM Veggie Elite, international sports nutrition researcher Dr. Ralf Jaeger recently published a landmark study in Nutrition Journal comparing rice protein to whey protein isolate in relation to body composition and exercise performance, and had this to say:

"Plant proteins consumed in sufficient amounts can be as effective as whey protein in increasing lean body mass, strength, and power in resistance-trained athletes," said Dr. Jaeger. "Veggie Elite is the first of its kind to offer an amount of plant protein adjusted for its digestibility to match the total amount of amino acids delivered by whey protein."

Athletes seeking to meet protein requirements using a plant-based source can finally align performance with conscious dietary choice with MRM Veggie Elite - the first plant-based alternative geared toward athletes offering a total amino acid content similar to whey.

Contact: Lori Grannis 406-235-2814

SOURCE MRM