NEW YORK, Dec. 6, 2017 /PRNewswire/ -- McCann Worldgroup today announced that Kate MacNevin has been promoted to Global President, MRM//McCann the agency's top global position, expanding the Chief Operating Officer responsibilities she took on in January 2016. Also, effectively immediately, Joyce Karel has joined as President, MRM//McCann U.S. East, leading the agency's New York and Princeton offices. Kate and Joyce bring extensive marketing communications leadership experience to their new roles.
"Kate has one of the most passionate, deliberative and exceptional minds in all of advertising," said Bill Kolb, Global President, Diversified Agencies, McCann Worldgroup, who also serves as MRM//McCann Global Chairman. "She is respected not just among our partners, but across every level of our organization because of her relentless dedication and determination. As someone who knows how to connect and align our entire global network, she is uniquely qualified to take on this top role leading MRM//McCann's global business."
Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "Kate has played a key role in overseeing our General Motors operations and strengthening MRM//McCann's capabilities and organization over the years. As she moves into her new expanded global role, and with the support of proven leaders such as Joyce and those already in place, she will be focused on creating the next level of customer experience on behalf of our clients."
MacNevin first joined McCann in Toronto in 2006, was named to head the agency's Canadian General Motors business in 2009 and then moved to Detroit in 2012, where she became Executive Director of Global Operations for Commonwealth//McCann, the global advertising agency of record for the Chevrolet brand. Since being named MRM//McCann's Global COO in Jan. 2016, she has led the team through a period of unprecedented business expansion and creative growth. Over the past year, MRM//McCann won its first Cannes Lions Grand Prix as well as a plethora of other creative awards, including 12 additional Cannes Lions, three Effie Awards, two One Show wins, six CLIOS and one Webby Award. Under MacNevin's leadership, MRM//McCann has added several clients to their roster, including GSK, BASF, Mitsubishi Electric and Benjamin Moore, growing the agency overall by 10 percent.
Additionally, MRM//McCann was designated for the first time as a Leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. And earlier this year, MacNevin was also honored with a She Runs It Impact Award, presented by the industry group formerly known as Advertising Women of New York.
Karel joins MRM//McCann from Wunderman, where she most recently served as Director of Client Services and a Global Client Leader. She previously had held positions at Mullen and Ogilvy & Mather as well as client-side roles at Whirlpool Corporation.
"Joyce has a solid track record of building and motivating teams, growing strong client relationships and helping businesses thrive," said MRM//McCann Global President Kate MacNevin. "Our New York and Princeton offices have experienced incredible growth this year, and this momentum will benefit from Joyce's innovative vision for the future and her passion for connecting brands to their customers."
MRM//McCann is a leading customer relationship agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.
About McCann Worldgroup: McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).