Mrs. Fields and TCBY Extend Contracts With HMSHost

SALT LAKE CITY, April 30 /PRNewswire/ -- Mrs. Fields Famous Brands, LLC, franchisor of over 1,200 Mrs. Fields Cookies and TCBY frozen yogurt stores announced today that they have extended their contract with HMSHost Corporation, world leader in travel dining and shopping. Under this multi-year agreement, Mrs. Fields and TCBY will continue to serve premium treats and snacks to travelers from 35 stores located in major airports and travel plazas across the country.

"HMSHost has exacting standards for their vendor partnerships, and a history of working with brands in their prime.  Since our initial contract began in 1989, we've served millions of customer's delicious fresh-baked cookies and nutritious frozen yogurt treats from our HMSHost locations, and we are eager to build on our success over the next several years," said Rob Streett, Senior Vice President of Strategic Development for Mrs. Fields Famous Brands.  "We plan to leverage our brand awareness and wide-spread customer appeal as we introduce new products into existing locations, and extend our development as new opportunities arise."

This agreement, which extends through 2014, comprises store locations in some of the nation's busiest airports, including Chicago O'Hare, McCarran International, Las Vegas, Sky Harbor International, Phoenix and Salt Lake City International, and in travel plazas along heavily trafficked New York and New Jersey thoroughfares.

About Mrs. Fields Famous Brands, LLC

Mrs. Fields Famous Brands, LLC's subsidiaries include franchisors of the Mrs. Fields Cookies® and TCBY®, which have more than 1,200 franchised and licensed locations worldwide. Mrs. Fields Famous Brands, LLC is headquartered in Salt Lake City, UT. Debbie Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven.  Today, Mrs. Fields products are available at over 400 retail locations in the U.S., nearly 100 locations internationally and online through www.mrsfields.com or by calling 1.800.COOKIES.  TCBY has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981.  With more than 800 locations both in the U.S. and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack.  To visit TCBY's website, go to www.TCBY.com.

About HMSHost

HMSHost is a world leader in creating shopping and dining for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.7 billion and employs more than 34,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world's leading provider of food & beverage and retail services for people on the move. With 2009 sales of over euro 5.7 billion, the Group operates in 43 countries and employs some 70,000 people. It manages over 5,500 stores in more than 1,200 locations worldwide. Visit www.HMSHost.com for more information and become a Fan of HMSHost on Facebook.

SOURCE Mrs. Fields Famous Brands, LLC