Mrs. Fields Continues Aggressive Expansion

SALT LAKE CITY, May 11 /PRNewswire/ -- Mrs. Fields Famous Brands, LLC President of International and Chief Legal Officer Michael Ward announces that CT Business Group has purchased the right to franchise Mrs. Fields and TCBY stores in Honolulu and Washington State. The agreement includes all markets in each state as well as an international master franchise agreement in South Korea.

The agreement stipulates that over the next five years, CT Business Group will open 30 new Mrs. Fields or TCBY stores in Hawaii and Washington state as well as 30 new stores in South Korea to be owned and operated by CT Business Group as well as sub franchised.

"We are thrilled to be working with CT Business Group and look forward to the local business they will bring each new area," explained Rob Streett, SVP of Strategic Development. "Mrs. Fields is aggressively expanding our operation both domestically and abroad, and we continue to have discussions with qualified and passionate area developers throughout the United States."

The deal with CT Business Group is the first area development agreement for Mrs. Fields, but the company states that they are currently in discussions with several other potential developers and are dedicated to finding and partnering with firms that have the infrastructure to support operational excellence and the ability to develop the brand in a market.

Over the past year, Mrs. Fields has increased their footprint both domestically and around the globe through non-traditional development as well as an increased effort behind international growth.

About Mrs. Fields Famous Brands, LLC

Mrs. Fields Famous Brands, LLC's subsidiaries include franchisors of the Mrs. Fields Cookies® and TCBY®, which have more than 1,200 franchised and licensed locations worldwide. Mrs. Fields Famous Brands, LLC is headquartered in Salt Lake City, Utah. Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs. Fields products are available at over  300 retail locations in the United States, nearly 100 locations internationally and online through www.mrsfields.com or by calling 1.800.COOKIES. TCBY yogurt – Best Tasting, Best For You™ - has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981.  With more than 800 locations both in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack.  To visit TCBY's Web site, please go to www.TCBY.com.

SOURCE Mrs. Fields Famous Brands, LLC