FORT LAUDERDALE, Fla., Oct. 9, 2017 /PRNewswire/ -- MSC Cruises USA — the North American arm of the Swiss-based world's largest privately-owned cruise line and market leader in Europe and South America —today announced a new partnership with the Miami Dolphins to offer a variety of distinctive and inspired experiences to Dolphins fans both on board and on the field.
The three-year, one-of-a-kind partnership — representing the teaming up of two champions in their respective industries — kicked off yesterday at the Miami Dolphins first home game for the season against the Tennessee Titans. Throughout the partnership, football fans will have the opportunity to tailgate with fun activities at all Miami Dolphins home games at Hard Rock Stadium, rally the stadium with MSC Cruises before the fourth quarter and sail on an official Dolphins Fan Cruise.
MSC Cruises' partnership with the Miami Dolphins — one of South Florida's most impactful and legendary organizations — is testament to the cruise line's dedication to the South Florida community as it expands its presence in North America overall and Miami in particular. In fact, the kickoff of the partnership comes just before the arrival of MSC Cruises' newest ship, MSC Seaside, to Miami in December 2017 as well as the opening of a newly renovated and expanded terminal at PortMiami, which will be home to MSC Cruises' ships serving the region.
The relationship with the Dolphins also demonstrates MSC Cruises ongoing commitment to partner with world-class and innovative brands in order to bring unique and enriching offerings to its guests.
"As part of a sharpened focus on the US market, MSC Cruises is gearing up to introduce the innovative new MSC Seaside to Miami, so it is only natural that we have decided to collaborate with an American institution like the Miami Dolphins, representing one of the most loved teams not only by Miami residents but also football fans throughout the U.S. and worldwide," said Roberto Fusaro, president of MSC Cruises USA. "MSC Cruises is redefining the future of cruising with next-generation ships such as MSC Seaside and appealing to a new audience in the US. Similarly, the Dolphins have made a significant investment in the design of Hard Rock Stadium, taking their game experience to the next level and setting a new standard as a global destination for world-class entertainment."
"We are excited to partner with an innovative brand which has an authentic approach to hospitality like MSC Cruises to offer memorable experiences to our Miami Dolphins fans and family," Miami Dolphins Senior Vice President & Chief Commercial Officer Todd Kline said. "We are committed to enhancing the fan experience, and this new partnership will bring several fun options for fans to enjoy at Hard Rock Stadium as well as at sea."
The joint endeavor includes several tailor-made activations and engagement opportunities, providing Miami Dolphins football fans the opportunity to:
- See a life-like version of MSC Seaside! Guests can come "on board" MSC Seaside with a 12 ft. high, 14 ft. wide model of the aft of the ship and take a photo with Miami Dolphins Cheerleaders and the beloved mascot T.D. before kickoff.
- Cheer during MSC Cruises' Fourth Quarter rally! Guests will hear the iconic cruise horn and watch Miami Dolphins Cheerleaders take the field with MSC Cruises flags.
- Stay charged all day with MSC Cruises interactive cell phone charging stations around the stadium.
- See their photos featured on the stadium video boards by submitting game time snapshots via social media and using #MSCSeaside.
- Sail with Dolphins legends onboard MSC Seaside: Fans have the chance to experience the Miami Dolphins at sea and meet team alumni on a themed cruise on MSC Seaside in 2018.
- Relish a rivalry game with MSC Cruises. MSC Cruises will be the presenting sponsor of the Miami Dolphin's 2018 regular season home game at Hard Rock Stadium against New York Jets.
As part of MSC Cruises nearly $10 billion investment plan – which includes a total of 11 next-generation ships coming into service between 2017 and 2026 – the company is committed to strategically growing its presence in North America, with a strong focus on South Florida. Of note, the revolutionary MSC Seaside will arrive in Miami in December 2017 and be the first MSC Cruises' ship christened in the U.S. Built for warmer weather and featuring an innovative beach condo design, MSC Seaside will bring guests closer to the sea than ever before.
In addition to MSC Seaside sailing from Miami, MSC Cruises also will deploy MSC Meraviglia, its next-generation ship that launched in June 2017, to North America from 2019. As a result, in the company's latest phase of expansion in the North American market, three of MSC Cruises' newest, most innovative ships will serve the region: MSC Divina, MSC Seaside and MSC Meraviglia from 2019.
All information believed to be accurate as of the date of issuance. It is the reader's responsibility to verify its continued accuracy, as all information is subject to change.
About MSC Cruises
MSC Cruises is the world's largest privately owned cruise company and the number one cruise line in Europe and South America. The Company sails year-round in the Mediterranean and the Caribbean and offers seasonal itineraries in northern Europe, the Atlantic Ocean, Cuba and the French Antilles, South America, southern Africa, and Abu Dhabi, Dubai and Sir Bani Yas. The MSC Cruises' experience embodies the elegant side of the Mediterranean to create unique and unforgettable emotions for guests, through discovery of the world's cultures, beauties and tastes.
Following a more than 6 billion USD investment endeavour between 2003 and 2013 for the construction of 12 modern cruise ships, MSC Cruises launched in 2014 an industry-unprecedented nearly 10 billion USD investment plan to build another 11 next-generation mega cruise ships, coming into service between 2017 and 2026. The Company is set to nearly triple its capacity by 2026. MSC Cruises vacations are sold across the globe through a significant distribution network in 67 countries. The Company employs over 17,000 people across the globe, both ashore and on board its ships. The MSC Cruises fleet comprises 13 modern ships: MSC Meraviglia, MSC Preziosa; MSC Divina; MSC Splendida; MSC Fantasia; MSC Magnifica; MSC Poesia; MSC Orchestra; MSC Musica; MSC Sinfonia; MSC Armonia; MSC Opera and MSC Lirica.
MSC Cruises feels a deep responsibility for the environments in which it operates and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programs assisting children worldwide. So far, more than $7.5 million has been collected in voluntary guest donations.
More information at http://www.mscpressarea.com/en_US
About The Miami Dolphins
The Miami Dolphins, owned by Chair of the Board & Managing General Partner Stephen M. Ross, are the oldest continuous major-league professional sports franchise in the state of Florida. The Dolphins were founded by Joe Robbie in 1965 and began play in the American Football League as an expansion team in 1966 and joined the NFL as part of the AFL-NFL merger in 1970. The organization has played in five Super Bowls, winning championships following the 1972 (VII) and 1973 (VIII) seasons. The franchise also has won five conference championships and 13 division championships. The Dolphins play home games in Miami Gardens at Hard Rock Stadium and train at Baptist Health Training Facility at Nova Southeastern University in Davie, Florida. For more information, visit dolphins.com.
SOURCE MSC Cruises USA