mShopper® Launches Industry-Leading Mobile Commerce Stores That Require No IT Investment and Can Be Live in One Day
The company is asking retailers to take The mShopper Challenge: Simply give them a product data feed and get the world's best mobile commerce solution in one day, or receive their first three months free.
BOULDER, Colo., June 9, 2011 /PRNewswire/ -- mShopper®, a leader in mobile commerce solutions for retailers, today released a complete upgrade to its mobile commerce stores (mStores™) that includes 35 new conversion-focused features, a new customizable mobile commerce design, and a suite of marketing tools designed to drive traffic and sales. mShopper's goal, according to company officials, is to make it as painless as possible in terms of time and money for retailers to drive sales from their rapidly increasing audience of mobile phone shoppers.
Chris Herzog, VP eCommerce Development at online electronics and computer retailer Geeks.com, explained: "mShopper has been with us every step of the way to make sure we had the best mStore possible. And it was ready faster and for much less money than other m-commerce providers we considered."
"We challenge our competitors' belief that a beautiful, effective mobile shopping site requires 3-6 months and hundreds of thousands of dollars," explained mShopper's CEO, David Gould. "We've invested three years in a mobile technology that builds a customized mStore in just one day so merchants can be selling to mobile shoppers much faster."
Gould added: "Retailers benefit from mShopper's unique pricing model that charges them based on performance instead of a more expensive upfront fee."
Company officials also emphasized that mShopper's Mobile Commerce Platform (MCP) offers merchants more than just functional mobile technology. It includes built-in marketing tools to merchandise featured products and deals, promote the mStore to current and new shoppers, and send out text messages. GetFirstDibs™ is mShopper's patent-pending text-messaging platform allowing retailers to communicate to opted-in mobile subscribers and drive sales through direct response and repetitive branding.
"We needed a feature to tell mobile shoppers about our daily deals," explained David Goldfarb, President of YourBestDeals.com. "Our mStore came with a very user-friendly Daily Deal scheduler with consumer-facing countdown timers. We now have some of the finest conversion rates with mShopper's platform."
The MCP was designed to let merchants easily make changes to reflect their unique brand, product line, and marketing efforts. It lets merchants customize page layouts and themes, select checkout options (e.g., Amazon, PayPal, Google), and even determine the product details, images and reviews appearing to shoppers.
Since mShopper's solution is not an app that needs to be downloaded, any shopper with a smartphone can simply type in a retailer's current web address and automatically be redirected to their mobile optimized site.
Gould added: "If you want to pay more, wait longer, and get less, we're simply not the company for you."
Company officials have issued a challenge to retailers. Gould explained: "Send us your product data feed and we'll deliver a live mStore with 35 sales-focused features in one day...or your first 3 months are on us. Visit mShopper.com to begin."
Notes to Editors:
- mShopper is led by Founder/CEO David Gould, a Harvard MBA that realized the potential of selling to mobile consumers while in charge of Mobile Content for Virgin Mobile.
- mShopper first entered mobile commerce in 2007 with a consumer-facing mobile website called PriceCrusher that represented 100 leading merchants and allowed shoppers to easily price compare and purchase while on-the-go.
- mShopper is headquartered in Boulder, Colorado
About mShopper
mShopper has been helping retailers sell to mobile shoppers since 2007. mShopper provides an easy-to-use software solution allowing small and medium-sized retailers to create a customized, feature-packed mobile commerce site (not app) that works beautifully on any smartphone device. With just a merchant's product datafeed and custom messaging a merchant can go mobile with no IT resource investment. The company provides more than just a mobile store, however. The software includes patent-pending tools to quickly build a database of mobile subscribers, send them product alerts via text message, promote special deals-of-the-day, and drive traffic from both current and new shoppers.
Learn more by visiting mShopper.com and downloading a mobile commerce whitepaper, signing up for a weekly webinar, and using the mCalculator to learn how much money you're losing without a mobile-optimized site.
SOURCE mShopper
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