NEW YORK, May 29, 2016 /PRNewswire/ -- Viacom's (NASDAQ: VIAB) MTV International division has entered into a strategic marketing and distribution agreement with LiveXLive, an emerging mobile and digital platform for live music content.
MTV International will carry LiveXLive's live broadcast of the closing night of Rock in Rio, one of the world's biggest music festivals, online at RockInRio.MTV.com with full performances by Ariana Grande, Avicii and Charlie Puth. MTV International also created various live segments and editorial features leading up to the weekend broadcast, driving its substantial TV and online audiences to LiveXLive's online stream of Rock in Rio.
Additionally, LiveXLive has granted MTV International exclusive access to its festival content, allowing it to be shared on MTV's international platforms.
"We are thrilled to partner with MTV to share our cutting edge content with their global audience of music fans," said Schuyler Hoversten, LiveXLive Chief Revenue Officer. "As we continue to aggressively pursue live content creation and acquisition, having a partner like MTV will be critical to ensuring that we reach the broadest audiences possible while simultaneously building the LiveXLive brand."
Lineup of Rock in Rio - Lisbon Weekend Two:
Saturday, May 28 (livexlive.com)
- Maroon 5
- Ivete Sangalo
- D.A.M.A. Gabriel O Pensador
Sunday, May 29 (RockInRio.mtv.com in Latin America and European countries excluding Portugal and France) (livexlive in all other markets)
- Ariana Grande
- Charlie Puth
To join the fun on social, follow @RockInRioLisboa and hashtags #RockinRioLisboa, #MTVFestivalSeason.
MTV is the world's premier youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all platforms.
About Loton, Corp (LIVX)
Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform will offer the broadcasts of the world's leading music festivals with multiday and multistage coverage, as well as unique concerts, intimate performances and cutting edge programming. This content will extend the live music experience to fans across the world via desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music, as well as related content such as showcase-interviews, backstage access, perspective-pieces from both fans and musicians, and coverage of music-inspired fashion, food and lifestyle. LiveXLive will cover all genres of music, from rock to pop and indie to electronic, while featuring artists ranging from major festival headliners to emerging and local artists performing at clubs and venues around the globe.
Loton, Corp Forward Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and
10-Q with the Securities and Exchange Commission, press releases and other communications.
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