MTV Latin America Presents "Mas" Sara Cobo's First Music Video

MIAMI, July 24, 2012 /PRNewswire/ -- The star of MTV Latin America's novela Popland, Sara Cobo, is breaking out into the music scene with the debut of her new music video for her single, "Mas". The music video produced by MTV Latin America will premiere on Friday, July 27^th at 9am (Mex/Arg/Col) during the network's music segment.

For the first time, MTV Latin America is pledging to create careers for new talent and "Mas" marks Sara Cobo's debut as a solo artist. This new song has a modern pop sound.

"Sara Cobo has not only proven to be a talented actress but she is now showing us her musical side, showcasing her voice and charisma," said Marc Zimet, Vice President of Music and Talent for VIMN The Americas.  "We are certain that MTV Latin America's audience, who knew her from Popland, will love this new stage in her life."

Since childhood, Sara Cobo has starred in various novelas and series in Latin America. In 2011, she landed the lead role in MTV Latin America's novela Popland. Now, she is venturing into music with the release of her first single "Mas."

"We are proud to be part of this initiative by MTV Latin America. We are committed to providing opportunities for success in the region," commented David Anon, Sr. Director for Research In Motion Latin America, the company behind BlackBerry devices and sponsor in the production of MTV's novela, Popland. "We worked with MTV Latin America during Popland and now we are excited to be part of Sara's fantastic debut."

Mas was written by Chilean composer Koko Stambuk, who is known for collaborating with talent such as Luis Fonsi, Reik, and Kudai, amongst others.  The music production was led by Roman X a.k.a.  Roman Balleza.  The music video was taped this past June in Mexico City, DF under the direction of Diego Ulanosky.  The video features Sara Cobo in a retro and sexy atmosphere inside a mansion.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (Nasdaq: VIA, VIA.B), is  comprised of many of the world's most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount branded channels, VH1, VIVA, MTVNHD, Tr3s: MTV, Musica y Mas, TMF (The Music Factory), COLORS and Game One. Viacom brands are seen globally in more than 600 million households in 160 territories and 34 languages via 166 locally programmed and operated TV channels and more than 550 digital media properties. VIMN's diverse holdings also include interests in television syndication, publishing, home video and licensing & merchandising.

SOURCE MTV Latin America