NEW YORK, Dec. 15, 2010 /PRNewswire/ -- Britain invades South Beach as multi-platinum selling artist and three-time Grammy Award nominee Leona Lewis takes the stage at Orange Drive's New Year's Eve 'Jam on the Sand'. Orange Drive, jointly developed by Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and the Orange Bowl Committee, today announces the British pop and R&B singer/songwriter is slated to perform at the inaugural beachside festival.
The British beauty, most famous for her single "Bleeding Love", will put on a stellar 40-minute performance in front of 8,000 fans in an amphitheater built on the sand.
"Leona Lewis is a British pop icon with incredible talent," says Gary Cioffi, CEO of Union Square Agency. "She is a passionate artist with a soaring voice. With the addition of Leona, we most definitely have an all-star roster lined up at Orange Drive."
Leona has released two albums to date. Her debut album titled Spirit became Britain's fastest-selling debut of all time. The album's lead single "Bleeding Love" reached number one in over 30 countries around the world. Leona's second album titled Echo reached number one in the UK album charts and the top ten in Austria, Ireland and Switzerland.
Proclaimed 'Top New Artist' by Billboard Magazine in 2008, the pop singing sensation is bringing her talent to South Beach.
Orange Drive, taking place alongside South Beach's illustrious Ocean Drive and Eighth Street, kicks off on New Year's Eve day and extends through January 2nd. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl Game.
About Orange Drive
Orange Drive is an intellectual property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year's Eve day and extending through January 2nd, alongside South Beach's famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl game including a New Year's Eve party; an En Vivo Latino festival; a Kid's Countdown & Concert and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants. For more information about Orange Drive, please visit www.orangedr.com. Become a fan on Facebook or follow us on Twitter @orangedrivefest for the latest information.
About Union Square Agency
Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities. Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production. www.unionsqagency.com.
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SOURCE Union Square Agency