DALLAS and NEW YORK, Feb. 17, 2015 /PRNewswire/ -- Dieste, Inc., recognized multicultural marketing and advertising specialists, have released their first book, 1+1=3 Changing The Equation With The Booming Hispanic Market.
The book provides a unique view of Hispanic life in the U.S., sharing Dieste's expertise as an innovator in the field for multicultural marketing. "I couldn't put 1+1=3 down until I was done, and then whipped off a dozen action items that came directly from it. This is a must-read for anyone addressing the Hispanic market (and virtually any other)!" said Len Schlesinger, Baker Foundation Professor at Harvard Business School.
The book also dedicates several chapters to myth busting, highlighting that much of what some believe about U.S. Hispanic culture just isn't so. Many American businesses get caught up in these misconceptions, which may lead to costly mistakes. Chapters provide ideas and advice on how to unlock the potential of the Hispanic market and avoid landmines.
"Amidst a world of danger and concern, there is one irrefutable trend that should give Americans confidence and hope - the emergence of promising and young multicultural majority in America. Dieste has accurately captured the economic, cultural and brainpower trends, which suggest America's best days are ahead of us," said Henry Cisneros, founder and Chairman of Cityview.
About Dieste, Inc.
Dieste, Inc, the company for the new multicultural connected age, develops creative solutions and services to grow our clients' businesses. As an innovator in our field and the most awarded agency in its class, Dieste is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability, and our work spans from business consulting and product innovation to mobile/social communications, e-commerce and brand development. Dieste was established in 1995 and is part of the DAS Group of Companies. Dieste is located in New York, NY and Dallas, TX. For more information: www.dieste.com.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.