CAMBRIDGE, Mass., Sept. 8, 2011 /PRNewswire/ -- There is a role for traditional telcos in the multiscreen services landscape in Europe, with content at heart of their value-added proposition, according to a new report from Pyramid Research (www.pyr.com).
The Multiscreen Opportunity Makes for Great Viewing for Traditional Telcos in Europe discusses how the growing proliferation of connected devices and multiple screens in households presents an opportunity for traditional telcos, which continue to invest in delivering TV content to their audiences. This is because there is more clarity on multi-platform video delivery standards, with many telcos already owning the delivery platforms: mobile, broadband (PC) and TV (addition of IPTV by many telcos). Telcos also have an established billing relationship with clients, as well as the ability and experience in providing service bundles.
Almost every European telecom operator offers multiscreen content or is in the process of testing the service. "There is a feeling of urgency to provide content across multiple devices," indicates Sylwia Boguszewska, Analyst at Pyramid Research. Multiscreen provides telcos with the opportunity to make the transition from access to content. "A convincing content proposition that plays to the cross-platform trends we are currently seeing could provide a winning strategy in the battle for subscriber retention and growth," she notes.
The Multiscreen Opportunity Makes for Great Viewing for Traditional Telcos in Europe is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).
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SOURCE Pyramid Research