NEW YORK, May 7, 2020 /PRNewswire/ -- MultiVu has released new features and upgrades to the Multichannel News Release (MNR), giving our clients more flexibility and customization options for our signature approach to digital distribution. These upgrades to the design and functionality of the MNR in addition to a clean, sleek dashboard for housing analytics are the evolution of our cutting-edge solutions for content distribution.
Today marks the launch of MultiVu's new proprietary reporting platform, MultiVu Dashboard. Previously, the MNR landing page data was intertwined with press release metrics which made it difficult to determine how each piece performed independently. Now that these reports are separated, our clients will be able to attribute the impact and value of these tactics more completely. It'll also allow our clients more freedom to customize their distributions to their needs. For the first time, clients will be able to have engagement data on projects with no wire distribution, offering a step-up in service from previous years.
During the initial launch, MultiVu Dashboard will detail all MNR landing page data; however, future iterations of the reporting platform will contain all analytics for every MultiVu project, including paid advertising, media tours, and influencer marketing campaigns.
"A common pain point for professionals is the piecemeal data that gets returned to them once various PR and Marketing campaigns complete. MultiVu Dashboard will solve for this by housing all relevant data from MultiVu projects in addition to external vendor reports - all in one sleek interface." - Melissa Elsner, Senior Director of Product Development and Marketing.
With MultiVu Dashboard, we are delivering on yet another promise that we've made to our clients – to make working with MultiVu easier. Our new reporting platform embodies our overarching goal of providing a more comprehensive approach to marketing and communications.
Functionality Upgrades
Long-time MNR clients know that our dedicated design team is always willing to go the extra mile to bring their visions to life on the landing page. Our new upgrades were developed with even more customization options in mind, including:
New gallery designs, including a scrolling carousel, cards, and masonry formats
Share individual assets on your social channels, no longer just the whole page
Multiple galleries – ideal for when you have content about different topics or audiences with variable needs like Media and Consumers
Ability to add closed captioning and transcription to videos hosted on our landing pages
Improved accessibility features that offer better search results and increased audience reach
"These new features will help modernize the look and enhance the performance of our landing pages. We hope our customers will be thrilled with the upgrades, and we look forward to developing more features to help our clients share their stories," said Rebecca Cuffley-Wagner, Product Manager of MultiVu.
About MultiVu
MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning and diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.
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