MultiVu Video Feed: Trader Joe's Celebrates The Grand Opening Of Its First Two Texas Stores: Fort Worth And The Woodlands (Houston)

News provided by

Trader Joe's

Jun 15, 2012, 09:00 ET

MONROVIA, Calif., June 15, 2012 /PRNewswire/ --

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Friday, June 15th, 2012
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NEWS:  Trader Joe's Opens First Two Stores in Texas -- Fort Worth and The Woodlands

FORMAT:  B-roll and Soundbites

ADDITIONAL RESOURCES:  Video, hard copy requests, downloadable MPEG4, contact information and more available at http://multivu.prnewswire.com/broadcast/56156/press.html

STORY SUMMARY:
Trader Joe's, a unique, neighborhood grocery store with foods and beverages from the exotic to the basic, celebrated the opening of its first two Texas stores – one in Fort Worth and the other in The Woodlands.

To kick off the official opening, each Trader Joe's captain and their crew gathered for a ceremonial lei cutting and welcomed new customers – Trader Joe's style.  The celebration continued throughout the day with live music, food demonstrations and raffles. 

The Fort Worth store, located at 2701 South Hulen Street, is led by Captain Doug Campbell and is about 12,500 square feet. The store features a festive decor mixing traditional Trader Joe's cedar covered walls, Hawaiian-inspired elements combined with a local flare including art that celebrates the neighborhood. Throughout the grocery store there are several colorful hand painted murals that pay homage to The Historic Chisholm Trail, TCU, Trinity Park, Fort Worth's Skyline and more. 

The Woodlands store is located at 10868 Kuykendahl Road (inside The Woodlands Crossing Shopping Center) and is approximately 13,500 square feet. It's led by Captain Josh Letto and features a similar decor with hand painted murals featuring Market Street, Cynthia Woods Mitchell Pavilion, The Downtown Bridge and Fountain, Waterway Trolley and more. 

Each store will sell wine and beer and will open from 8:00 am until 9:00 pm, daily. 

For more information, visit TraderJoes.com

SOUNDBITES: 

  • Greg Paquet, Regional VP, Trader Joe's
  • Doug Campbell, Fort Worth Store Captain
  • Josh Letto, The Woodlands Store Captain
  • Customers waiting in line to enter the store and customers shopping

B-ROLL INCLUDES:  ***Customers waiting in line for the store to open **Crew Members Prepare Opening **Cutting of the lei and floodgate of customers enter the new store **Customers shopping and long lines at cash register***

VIDEO PROVIDED BY:  Trader Joe's

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations, 800-653-5313 EXT. 3

SOURCE Trader Joe's