Mulu Partners with Dress 4 Yellow to Raise Funds for Lance Armstrong's LIVESTRONG Foundation
PALO ALTO, Calif., March 26, 2012 /PRNewswire/ -- Mulu (www.mulu.me), a new social media platform, is excited to announce a contest in partnership with Dress 4 Yellow, a fundraiser for Lance Armstong's LIVESTRONG. Mulu challenges users to curate collections of their favorite yellow things from anywhere online on their Mulu page and share with their community. The person whose yellow picks earn the most money by 3:00 EST April 3, 2012 will win a seat at the head table with Lance Armstrong at the Dress 4 Yellow event which will take place on April 5, 2012 in Dallas, TX, along with hotel accommodations and roundtrip travel.
The Dress 4 Yellow event (www.dress4yellow.com) will take place from 10am to 2pm on Thursday April 5th with a luncheon and presentation by LIVESTRONG founder and champion cyclist Lance Armstrong, followed by a runway show featuring designs by more than 20 of the world's top designers. Each designer will produce a custom-made yellow piece or select a yellow design from archived collections. Confirmed designers include Ralph Lauren, Isaac Mizrahi, Carmen Marc Valvo, Thakoon, Zang Toi, Diane von Furstenburg, Sachin + Babi, Elie Tahari, David Meister, Rachel Roy, Lela Rose, Tibi, and more
"We are very excited to be working in close alliance with such an important charity as Dress 4 Yellow and we are counting on our mulu users to help raise the bar and encourage their community to shop to help raise money for such a worthy cause," says Amaryllis Fox, CEO of Mulu.
About Mulu
Mulu, a distinctive new social media platform, has a unique model for sharing and discovery that aims to benefit social good through charity partnerships. The site allows users to share a tailored 360-degree view of themselves, while engaging in product discovery with those they trust. Mulu merges our intrinsic fascination with pop culture; our love for the things we are buying, reading, wearing and watching; and our desire to stand up and play an active role on behalf of social good. Join the revolution and see what Mulu is all about at: www.mulu.me
Affiliate Programs and How Mulu Is Monetized
Affiliate programs exist among e-retailers to reward partner websites for driving revenue-generating traffic to their sites. Every day, millions of transactions occur directly through e-retailers and don't take advantage of the affiliate program's kickback of four to 15 percent. That translates to hundreds of millions of dollars "lost" every year, which could be redirected. Mulu's social platform provides a home for consumers to share and purchase products online, with 50% of the affiliate payment going to the curator or the charity of their choice. As that charity meets certain goals and milestones, their proceeds grow from a 50/50 split to 75/25 and eventually 90/10.
Press Contacts: |
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Mulu |
Evolutionary Media Group |
Dress 4 Yellow |
Leah Jacobson |
Jennifer Gross |
Kati Furseth |
615.423.5976 |
323.658.8700 |
214.352.6705 |
SOURCE Mulu
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