Mumm Launches an Innovation With Mark Ronson to Push the Limits of the Celebration Experience

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Maison Mumm

May 26, 2015, 07:55 ET

MONTE CARLO, Monaco, May 26, 2015 /PRNewswire/ --

Introducing The World's First Connected Champagne Bottle

Before beginning its journey to the celebratory podium in Monte Carlo, the final preparations are made to the iconic Jeroboam of Cordon Rouge that will be awarded to the winner of the 2015 Monaco Grand Prix. (PRNewsFoto/Maison Mumm)

Famous Formula One(R) driver Jacques Lafitte describes the feeling of the legendary podium moment and how the iconic celebratory ritual of spraying the crowd began. The six-time Grand Prix winner was a guest of Maison Mumm at the 2015 Grand Prix, the very champagne that is sprayed during the legendary podium moment gesture. (PRNewsFoto/Maison Mumm)

Maison Mumm unveils the world's first connected champagne bottle with a VIP launch party hosted by international musician and friend of the House Mark Ronson at the 2015 Monaco Grand Prix. The connected champagne bottle is inspired by the indescribable thrill of the Formula One(R) podium moment and is designed to enhance the champagne celebration experience. (PRNewsFoto/Maison Mumm)

World renowned music artist Mark Ronson awarded the winning Jeroboam of Mumm Cordon Rouge to Nico Rosberg on the podium of the 2015 Monaco Grand Prix. Ronson was chosen for the honour as a friend of Maison Mumm; the previous night Ronson hosted a VIP party on board Mummâeuro(TM)s private Yacht to launch a new innovation by the House - the worldâeuro(TM)s first connected champagne bottle. (PRNewsFoto/Maison Mumm)

On the eve of the 2015 Monaco Grand Prix, Maison Mumm hosted a private event with international musician Mark Ronson to launch the world's first digitally connected champagne bottle. The VIP launch took place on-board Mumm's private yacht in Monte Carlo, a setting chosen as a celebration of Mumm's long-standing partnership with Formula One®.

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The connected Magnum is an innovation designed to enhance the celebration experience. The launch is inspired by the thrill and emotion of the world's most recognised moment of celebration, the Formula One® podium, which Mumm has been at the heart of since 2000. The moment the cork is popped from this connected Magnum a sensor links to a receiver in the venue's audio and visual system triggering an interactive sound and visual experience that can be personalised by each prestigious nightclub that will host this offering.

Alongside Mark Ronson, the exclusive launch event was attended by guests including elite models and socialites Cara Delevingne and Poppy Delevingne, former racing driver and Grand Prix owner Eddie Jordan, and international club owner Jean-Roch. There was also an exclusive performance by Singtank, the French band duo of Ronson's wife Josephine de la Baume and her brother Alexandre de la Baume.

Maison Mumm has a rich history of innovation both in the creation of its first class champagne and by partnering with pioneers that dare to push the limits in the quest for excellence and victory. Mark Ronson is an internationally acclaimed artist who continues to shape the future of the music industry and the night life experience of millions, and Mumm is proud to call him a friend of the house. Celebrating this friendship with the launch event, Ronson was also invited to share in the world's most iconic moment of victory and present the winning Mumm Jeroboam to Nico Rosberg on the 2015 Monaco Grand Prix podium.

Mark Ronson spoke about the experience: "Launching the world's first connected champagne bottle with Mumm and handing the Jeroboam to Nico Rosberg at the Monaco Grand Prix was an incredible experience, and one I feel very privileged to have been a part of. Mumm's ambition to bring innovative firsts to the world is extremely inspiring and when I popped the cork of the Magnum of Mumm it was an unforgettable moment of celebration."

Philippe Guettat, Chairman and CEO for Mumm House of Champagne, commented: "The launch of this ground-breaking initiative with Mark Ronson propels Mumm's on-going mission to be an icon of victory, to bring innovative firsts to the world, and ultimately to create truly thrilling experiences that enhance the moment of the champagne celebration."

About Maison Mumm

Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world's co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, Mumm is the leading international champagne House in France and fourth worldwide*. Mumm Cordon Rouge, recognisable by its red ribbon-a symbol of excellence-is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down.

* IWSR 2013

About Mark Ronson

British born Mark Ronson is internationally renowned as one of the world's most sought after DJs, Grammy-Award winning producers and is also a brilliantly successful solo artist, band leader. With three Grammys under his belt - Producer of the Year, Record of the Year (with Amy Winehouse) and Best Pop Vocal Album (also with Winehouse) - all awarded to him in 2008, he has also won two BRITs including Best British Male Solo Artist in 2008 and Best British Single for 'Uptown Funk' in 2015. He was also named Best Live Male at Vodafone Live Music Awards, as well as being voted Man of the Year at the Glamour Awards in 2008. Find more information on Mark Ronson website: http://www.markronson.co.uk/

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Mumm House of Champagne
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