Munvo and Evergage Partner on Advanced Personalization Capabilities

MONTREAL and SOMERVILLE, Mass., March 7, 2018 /PRNewswire/ -- Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, today announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel and other industries. Under the agreement, Munvo and Evergage will partner to help companies drive major improvements in marketing performance by enabling marketing organizations to deliver optimized and relevant experiences and individualized journeys for end-customers across multiple channels.

Whether working for a B2C or B2B company, marketers recognize that success today depends on customers having great experiences interacting and engaging with a business over time and across touchpoints. Customers want to be remembered, understood, supported, and even surprised and delighted based on their unique interests and preferences – not treated like everybody else, in a cookie-cutter way. Gartner predicts that "by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%."¹

To bring this vision of 1:1 marketing to its clients, Munvo has formalized its relationship with Evergage as a premier Services Partner and created a dedicated personalization practice to help clients navigate and deploy personalization programs. The new practice will leverage Munvo's extensive experience deploying "next best action" solutions to help clients plan and enable new personalized marketing solutions at scale. As clients struggle in today's complex MarTech ecosystem juggling multiple tools and siloed customer data, Evergage represents the next generation of personalization featuring a comprehensive platform approach with unified customer data.

"Our clients are designing new customer journeys and experiences, yet we feel they are challenged to deploy and scale personalization because of MarTech stack complexities and marketing operations constraints," said Rob Davis, Munvo managing partner for business development and alliances. "We believe Evergage's technology platform clearly stands out from the pack, and we look forward to using their innovative capabilities to help our clients achieve their marketing goals."

Combining deep behavioral analytics, a full customer data platform and advanced machine learning, Evergage powers 1:1 personalization across channels, including websites, web and mobile apps, onsite search, email campaigns and in person via call center, in-branch and in-store applications. Marketers can automatically recognize and act on visitors' interests and intent within milliseconds – all from a single platform that's easy to operate.

"Recognizing personalization has become a strategic imperative for all businesses, Munvo is showing true vision with the formation of its personalization practice to focus on unlocking new value for clients," said Karl Wirth, CEO of Evergage.

Josh Baumrind, Evergage SVP of partnerships and corporate development, said: "We're truly excited to be partnering with Munvo. The combination of Munvo's consulting services with Evergage's market-leading personalization platform will drive transformative marketing results for clients."

¹ Gartner, "Hype Cycle for Digital Commerce, 2017," Mike Lowndes, July 31, 2017.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products, connectors and accelerators that add value to leading MarTech solutions. For additional information, visit http://munvo.com or contact the company directly at [email protected].

About Evergage

Only Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement across channels into reality. Combining in-depth behavioral analytics, a full customer data platform and advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Citrix, Endurance International Group, Lenovo, Publishers Clearing House, Rue La La and Zumiez. Evergage is a CODiE Award winner and a three-time winner in the Stevie American Business Awards, Golden Bridge Awards and Best in Biz Awards. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.

Media Contacts:

Paula Crerar 
Evergage
[email protected]
1-888-310-0589

Simon Guiducci 
Munvo 
[email protected]

SOURCE Evergage

Related Links

http://www.evergage.com