Murray's Sturgeon Shop Celebrates 65 Years of 'the Best Smoked Fish in the City'

NEW YORK, Dec. 15, 2011 /PRNewswire-USNewswire/ -- This week, Ira Goller, president of Murray's Sturgeon Shop, plans to blow out the candles on an anniversary cake 65 years in the making before the rest of the New Yorkers light their candles to celebrate Hanukkah and Christmas. Murray's Sturgeon Shop is a landmark gourmet fish shop located in New York's Upper West Side, offering "the best smoked fish in the best city in the world," according to Zagat's Marketplace Survey.

Since 1946, Gotham residents and visitors have held Murray's Sturgeon Shop, an appetizing emporium, close to their hearts. With a following near cult-like in their passion for the artfully sliced delicacies, Murray's iconic neon sign and 1940s original cases, displays and interior features deliver comfort to the eye that foretells the glow from the ensuing brunch or banquet.

Murray's Sturgeon Shop, whose name is tied to the noble fish at the elegant apex of the smoked fish family, offers impeccable indulgences — smoked salmon, sturgeon, sable, whitefish and trout, herring pickled from barrels the old-fashioned way in-house, to name a few—and, of course, the sturgeon's prized roe, the finest imported and domestic caviars. Ossetra sturgeon from the Danube River grace Murray's menu with their perfect silky spheres accompanied by a gentle "pop" and the distinctive nutty flavor.

The availability of the finest deli meats (under strict Rabbinical supervision), specialty cheeses, homemade salads and soups, dried fruits, nuts and all the accoutrements have enabled customers of the Broadway shop, on-line, or through its catering services to "show the love" provided by a terrific nosh from just one stop.  But it is the fish -- with quality unlike any in the City -- that drives the faithful to return, year in and year out. Praise from the late food editor of the New York Times, Craig Claiborne, reviews by Town and Country magazine, and The Daily News "Best Of" pales before sixty-five years of reputation and family traditions.

"This is our busy season," says Ira Goller, President of Murray's Sturgeon Shop. "But it's also a time for reflection. Sixty-five years is almost a lifetime. Several generations of the customer's families have enjoyed our fish. We are very proud to serve the Upper West Side, and all of our on-line customers near and far with superior quality products and our commitment to terrific service."

Join the line at the door into Murray's and you will enter a timeless respite from the corporate chain experience.  The sound of "take a number," and "taste a slice"—(the acceptance by the customer, "hooks them in…" offers Ira) is transforming; the most harried patron finds herself bantering with workers making tuna salad or wrapping the beautifully cut slices in clear waxed paper. 

Murray's Sturgeon Shop is a remarkable gourmet specialty fish shop located at 2429 Broadway @ 89th Street, serving the Upper West Side and the world beyond. To place an order via phone, call (212) 724-2650 or shop on-line at www.murrayssturgeon.com.

CONTACT:  Mary Beth Kramer
Kramer Consulting
(215) 431-3946

SOURCE Murray's Sturgeon Shop