Muscle Warfare International Inc. issues Shareholder letter from the CEO

WELLINGTON, Florida, November 12, 2013 /PRNewswire/ --

Muscle Warfare International, Inc (OTC: MWAR) is a cutting edge sports nutrition manufacturer that is passionately driven to create and distribute the absolute highest quality products in the marketplace. Every product we develop has been forged with great experience and focus on maximizing product efficacy for real world results. Furthermore, Muscle Warfare products are rigorously tested by top testing labs to help insure them free of banned substances. We are truly committed to helping all athletes achieve and surpass their highest goals and potential.

Dear Valued Muscle Warfare International Shareholder,

I want to personally thank you for being a Muscle Warfare International, Inc. shareholder. We are excited about the past year of 2013 and look forward to the future of our Company in 2014 and beyond. I would like to outline some of the events from 2013 and our plans for the coming future.

1. We changed the trading symbol and name to Muscle Warfare International, Inc. and OTC: MWAR
2. MWAR was up-listed from Limited to Current status
3. MWAR started filing disclosure statements along with financials.
4. MWAR passed FDA inspection (The inspection included a complete facility inspection, which reviewed written and executed standard operating procedures including quality control systems. The FDA completed the inspection and filed a report stating there were no deficiencies observed during their inspection.)
5. Muscle Warfare International, Inc. Announces the Launch of products at Select GNC Store Locations throughout the Nation.
6. Muscle Warfare and Fitness First USA, Announced the New "SALUTE THE TROOPS" Initiative!
7. Muscle Warfare Announces Landmark Deal "Down Under" With Nutri-Sups Worldwide!
8. Muscle Warfare & Europa Sports Products Launch "SUMMER SLAM" Sales Promotion Initiative!
9. Muscle Warfare Announces International Distribution Deal out of the United Kingdom with UK Partner Power Body Nutrition Ltd.
10. Muscle Warfare International Inc. Acquires Company in the Nutritional Supplement Industry that has been conducting business since 2002, has been a past recipient of the GNC rising star award and in its top performing year, hit $9,900,000 (nine million nine hundred thousand) in top line sales.
11. Muscle Warfare International Inc. Acquires its 3rd Company in the Nutritional Supplement Industry. The company has been conducting business since 2007, the company is a mail order nutritional supplement firm that sells and distributes product via websites and phone orders. Annual revenue varies from year to year with consistent low overhead and has been profitable for 6 years of operation.
12. Muscle Warfare International Inc. releases investor information for 506 Capital Raise.

Future Goals and Vision

The Muscle Warfare team is focused on continuing to develop the most effective sports nutrition products of the highest quality and distribute them effectively and efficiently worldwide. We have gained many years of experience watching various companies achieve top tier levels of sales and performance. During the past 13 years, we have developed many of our own groundbreaking marketing innovations, specialized formulations and introduced key ingredients in the sports nutrition space. The CEO is well recognized as a leader in product innovation and development. We will continue this passion for result orientated products and inventions that yield unmatched results for all athletes.

Our growth goals are to quickly become a globally recognized brand and leader in the sports nutrition field. This includes goals of a growing presence in top retail chains such as GNC and The Vitamin Shoppe. Additionally, our focus is to have substantial and continually increasing presence in national and regional gym chains, regional and local sports nutrition specialty shops, along with strong placement in all online web retailers with great product placement in every distribution channel. Global growth plans, which encompass gaining a substantial share in this expanding market has already been a strong objective. Muscle Warfare is already recognized globally and widely distributed in major markets such as Australia, The UK, in Scandinavia, Brazil, The Middle East, Russia and many other key International regions. We are currently developing a high traffic website and online marketing programs that will kick-off in short order. Ultimately, this will lead to high brand awareness and increasing global sales once our marketing engine is operating at full capacity.

We have a proprietary business plan to utilize proven industry tactics used by several notable competitors to obtain quick success in the market, with minimal investment. We plan to make efficient use of funds raised to quickly grow sales and profits substantially. We plan to use investment capital very wisely, limiting excessive salaries to employees, controlling operational costs by obtaining best possible terms and pricing from manufacturers, not overpaying and utilizing endorsements. Only specialized, use of select athletes to endorse our products will be considered and negotiated wisely. We are a business with a plan, not to burn through money, just simply use it in an efficient manner that only comes from years of insight, industry study and opportunity recognition. With proper funding, we anticipate to dramatically outperform both growth and profitability of similar companies in the space such.

Daniel Amato, President and CEO of Muscle Warfare International, Inc. stated "I am very excited about the year of 2013 that is coming to an end and look forward to the future years upon us. Muscle Warfare is in the growth stage of our company and spending money on advertising, acquiring inventory, attending trade shows and building a strong and viable sales team. We will continue to search for areas to improve within MWAR and continue to increase our revenues as well as profits."

The Sports Nutrition Market is among the fastest growing and was one of the most resilient markets since the 2007 market downturn, experiencing impressive growth during this entire period. This strong and rapid market growth is forecasted by experts to continue for years to come due to continued and growing use and promotion of these products by elite professional athletes and bodybuilders. In addition, the amateur athlete market continues to expand and grow which is increasing the use of these products; this segment is expected to exceed $6 billion by 2018 according to the most recent Consumer Trend Reports.

Some of Muscle Warfare clients consist of GNC, Inc., Vitamin Shoppe, Europa Sports Products, Fitness First USA, Amazon and many others. Our sales team is consistently acquiring new clients through our sales process, advertising and trade shows as well as social media.

About Muscle Warfare International, Inc

(MWAR) Founded in 1985 and headquartered in Wellington, Florida, United States, our business model is to research, evaluate, and acquire profitable private firms in the business segments of sports nutrition, energy, and business services for the benefit of our shareholders. By providing the financial and human capital necessary to deal with the overwhelming administrative, planning, governance, compliance, and regulatory issues that abound, our partners can focus their energy and flourish.

Stay up-to-date with current events by joining Muscle Warfare International, Inc. E-Mail Alert List. Join by going to the following: [email protected]

FORWARD-LOOKING STATEMENT: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates in the holding industry; the positioning of Muscle Warfare International, Inc. in the market; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Muscle Warfare International, Inc. can successfully gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release.

Investor Contact Information:
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Phone: +1(888)391-9459
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Email: [email protected]

SOURCE Muscle Warfare International, Inc