OXNARD, Calif., April 14, 2011 /PRNewswire/ -- HEX, the leading designer and manufacturer of technology fashion accessories, today announced its new Sport Watch Band line is available for pre-order at a 15 percent discount, with an anticipated ship date of April 30. Compatible with Nike+®, the HEX Sport Watch Band offers fitness enthusiasts a simple solution to listen to music, track fitness, and stay in style at the gym and on-the-go. Each HEX Sport Watch Band features an easy pop-in, pop-out design that holds user's iPod nano® Gen 6 for a quick music playing option during workout sessions at the gym or outdoors.

Designed for both fashion and function, the new band features a perforated premium silicone strap that provides a cool look as well as breathability and ventilation against the skin. Launching in five eye-popping colors—green, blue, red, black and white—the HEX Sport Watch Band is in line with this season's trend of bold and bright hues and easily transitions from a functional fitness aid to a fashionable statement accessory.

Wearers will also enjoy smart design functionality that makes using the iPod nano and compatible Nike+ system hassle-free. The HEX Sport Watch Band includes cut outs for iPod nano and Nike+ ports and integrated side control buttons, providing easy access to music and all other device features. The high-quality silicone band material also provides protection for the iPod device, minimizing scratches and bumps.

"Our design philosophy is to create wearable accessories that merge current fashions with a digital lifestyle," says Dan Maravilla, Vice President of HEX. "Consumers—particularly Apple consumers—use their devices as much for function as they do for fashion. These technologies all make a style statement, and HEX is about creating products that blend the best of those two worlds."

The HEX Sport Watch Band joins HEX's current collections of Original and Slim premium silicone watch bands, each offering convenient iPod nano wearability. For additional convenience and comfort, all HEX bands can be paired with the HEX Cable Keeper to ensure that headphone cords stay in place during activity.

Pre-ordering is now available at www.shopHex.com, with all pre-orders receiving a 15 percent discount off the retail price of $29.95. Anticipated ship date for orders is April 30.  For additional information, please visit: www.shopHex.com

About HEX:

Founded in 2010, HEX is a division of August Accessories, a 21-year old company known for its design, development and execution of innovative products. HEX connects technology with style by pairing new gadgets with unique and fashionable solutions. Using high quality materials and the latest style trends, HEX provides accessories to meet its customers' demand for tech-compatible products that are equal parts form and function. More information on HEX can be found on www.shopHex.com, Facebook and Twitter.

SOURCE HEX