Mutual of Omaha's Wild Kingdom and Chia Pet® Launch the Wild Revival Collection, Inspiring Families to Grow Their Connection to Nature

This limited-edition collection of five iconic species celebrates wildlife conservation stories while inspiring the next generation to protect our natural world through hands-on experiences at home.

OMAHA, Neb., Oct. 15, 2026 /PRNewswire/ -- Two beloved brands that have inspired generations are coming together to help families reconnect with the natural world. Mutual of Omaha's Wild Kingdom and Chia Pet® announced the Wild Revival Collection, a limited-edition line of wildlife Chia Pets. The collection is designed to celebrate remarkable conservation stories and inspire families to nurture a deeper appreciation for nature.

For more than 60 years, Mutual of Omaha's Wild Kingdom has introduced audiences to extraordinary wildlife stories and the people working to protect them. Through the collaboration with Chia Pet, Mutual of Omaha's Wild Kingdom is extending that mission to provide families a fun, hands-on way to learn about wildlife stewardship while creating meaningful moments together at home.

The Wild Revival Collection: Protecting What Matters Most

The Wild Revival Collection features five beloved species whose stories reflect the impact of conservation efforts around the world. Each package includes educational information about the featured animal and the conservation efforts to help protect it.

• American Bison: Once driven to the brink of extinction, the American bison has made one of the greatest wildlife comebacks in North America thanks to decades of conservation efforts. It stands as a powerful reminder of what's possible when people come together to protect wildlife.
• Red Panda: Red pandas face ongoing threats from habitat loss and fragmentation, but conservation organizations are working together to protect the forests they call home. Their story is a reminder that collaborative conservation can help secure a future for even the world's most vulnerable species.
• Sea Otter: Once hunted to near extinction, sea otters have made a remarkable comeback along parts of North America's coastline. While they still face threats, continued conservation efforts are helping protect these beloved animals and the vital coastal ecosystems they support.
• Sea Turtle: Sea turtles have spent millions of years navigating the world's oceans, and thanks to decades of conservation, some populations have recovered. While many species and populations remain threatened, efforts to protect nesting beaches, reduce bycatch and restore habitats are helping more sea turtles survive and thrive.
• Bald Eagle: The bald eagle is one of America's greatest conservation success stories. Once endangered, this iconic bird has rebounded through habitat protection, conservation efforts and species recovery programs, making it a lasting symbol of resilience.

Each Chia Pet serves as a reminder that protecting wildlife begins with small, intentional actions. Just as a Chia Pet flourishes with ongoing care, the Wild Revival Collection reflects Wild Kingdom's belief that inspiring people to care about wildlife is the first step toward protecting it.

"For many of us, Wild Kingdom is a cherished family tradition, and we're proud to continue that legacy with Mutual of Omaha's Wild Kingdom Protecting the Wild on NBC," said Jen Wulf, Vice President, Brand Marketing, Mutual of Omaha. "The Wild Revival Collection extends that mission beyond the screen, giving families a fun way to explore wildlife together. Whether watching the show or growing a Chia Pet at home, we hope these shared experiences spark curiosity, inspire learning and encourage the next generation to help protect the natural world."

Small Moments Can Spark Lifelong Connections

Mutual of Omaha's Wild Kingdom's research found that many people's connection to nature starts with simple childhood experiences. From visiting the zoo or aquarium and exploring the outdoors to watching wildlife on television, those moments continue to shape how they think about wildlife today. Yet more than half of Americans believe today's children are missing out on those kinds of formative experiences. The Wild Revival Collection gives families another way to discover the stories behind these remarkable animals, care for something together and continue the conversations that inspire a lifelong appreciation for wildlife.

Supporting the Next Comeback Story

Every animal in the Wild Revival Collection represents what's possible when people come together to protect wildlife. To further that commitment, Mutual of Omaha's Wild Kingdom will donate a portion of proceeds from every Wild Revival Collection Chia Pet sold to the Association of Zoos and Aquariums (AZA), supporting its network and the conservation work they lead every day. Through AZA's SAFE: Saving Animals From Extinction program, conservation partners work together to protect threatened species, restore habitats and strengthen wildlife populations, helping create more successful conservation stories for generations to come.

The limited-edition collection is available beginning today on Chia.com for pre-sale, and will soon be available on Amazon.com and at select AZA accredited locations through the U.S. To learn more about Mutual of Omaha's Wild Kingdom, visit WildKingdom.com.

Survey Methodology: Mutual of Omaha worked with research vendor quantilope to conduct a study exploring Americans' childhood connections to wildlife and nature. The study surveyed 500 U.S. adults age 18 and older through a 5-minute online survey conducted June 17-22, 2026. All data referenced are based on Mutual of Omaha proprietary research unless otherwise noted.

About Mutual of Omaha's Wild Kingdom

Since its network television premiere in 1963, Mutual of Omaha's Wild Kingdom has been one of the most loved and respected wildlife programs in television history. The Daytime Emmy® nominated Mutual of Omaha's Wild Kingdom Protecting the Wild, now airing weekends on NBC's The More You Know educational/informational weekend program block, celebrates stories of conservation success, including the great work of caring, compassionate experts and how they are making a positive impact on the Wild Kingdom. For more information about Mutual of Omaha's Wild Kingdom, visit wildkingdom.com.

About Mutual of Omaha

The Mutual of Omaha Companies offer a variety of insurance and financial products for individuals, businesses and groups throughout the United States. Founded in 1909 and headquartered in Omaha, Neb., the highly rated organization takes a long-term view with a focus on strength, stability and steady growth to help customers protect what they care about and achieve their financial goals over generations. For more information, visit www.mutualofomaha.com.

About Chia Pet

Chia Pet is an American icon. Since 1977, the terra cotta planters styled after animals, celebrities and pop culture characters have grown from a novelty gift into a permanent piece of American consumer lore, powered by one of the most recognized jingles ever recorded: "Ch-Ch-Ch-Chia." Nearly 50 years later, the brand continues to release new characters every season, from classic pets to licensed collaborations, all built on the same simple promise: easy to do, fun to grow. Chia Pet is part of the Ad Populum family of brands.

About Ad Populum

Ad Populum is a pop culture consumer goods holding company whose portfolio spans licensed collectibles, costumes, novelty, and destination brands, including NECA, Kidrobot, Chia Pet, Party City, Rubies, WizKids, Enesco, Department 56, Jim Shore, and Graceland, among others. Ad Populum brings together collectibles, toys, costumes, party goods, and entertainment destinations under a shared commitment to celebrating pop culture and everyday joy. 

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SOURCE Mutual of Omaha