MVP Health Care Selects Connecture

Connecture's InsureAdvantage makes it easier to purchase the right MVP health plan

Jun 18, 2013, 10:00 ET from Connecture

BROOKFIELD, Wis. & SCHENECTADY, N.Y., June 18, 2013 /PRNewswire/ -- MVP Health Care® today announced that it has selected sales automation technology company Connecture, Inc. to facilitate an online shopping, enrollment, retention and billing platform for its Individual and Group products. Connecture's InsureAdvantage is a modular offering designed to integrate seamlessly with health plan websites and business processes. It will enable MVP's members to select and enroll online in the right health plan for them.

(Logo: )

MVP Health Care is a not-for-profit health insurer, serving members in New York, Vermont and New Hampshire, offering a full range of health insurance products, including fully-insured and self-funded employer health benefits plans; government programs/safety net programs, including Medicare Advantage, Medicaid and Child Health Plus; dental insurance and ancillary health insurance products; and products that will be offered in the Health Benefit Exchanges being built in New York and Vermont. InsureAdvantage will streamline and simplify the online health insurance purchasing process available to MVP members while simultaneously enabling MVP to effectively do business with the New York and Vermont Exchanges.

"We want our members to be able to find and enroll in the best plan with the absolute confidence that they are making the right decision," said David Crosby, MVP Health Care's Executive Vice President of Commercial Business. "We were impressed by Connecture's 15-year track record, its expertise with government systems and public exchanges, and its ability to create user-centered solutions."

Connecture is also building the shopping and enrollment functions for the ACA health insurance marketplaces in the District of Columbia, Maryland and Minnesota. 

"MVP Health Care offers an exceptional example of how health plans can take the costs and friction out of the health insurance purchasing process," said Dave Sockel, Chief Revenue Officer of Connecture. "MVP is also one of the first health plans in the nation to proactively move to put the systems in place that are needed to effectively and efficiently do business in both the government and commercial insurance marketplaces."    

About Connecture
Connecture is the leading provider of Web-based information systems used to create health insurance marketplaces and exchanges. Its industry-proven solutions enable consumers, employers and brokers to more easily shop for, purchase and renew health insurance while minimizing back-office administrative expenses for health plans. Connecture's solutions are provided to health plans, state insurance exchanges, private exchanges and insurance brokers. More than 25 million Americans shop for their health insurance through systems built by Connecture, and more than half of the nation's 20 largest plans rely on them to sell, administer and manage their plans and products effectively. For more information, visit

About MVP Health Care
Founded in 1983, MVP Health Care is a community-focused, not-for-profit health insurer serving members in the states of New York, Vermont and New Hampshire. Through its operating subsidiaries, MVP Health Care provides fully-insured and self-funded employer health benefits plans, dental insurance, and ancillary products, such as flexible-spending accounts, to more than 613,000 members. For more information, visit

Media Contact:
Ken Phillips
Davies Murphy Group, Inc.
Ph. +1.781.418.2437

SOURCE Connecture