NEW YORK, July 30, 2015 /PRNewswire/ -- MWW Public Relations (www.mww.com) today announced it has been retained by Digiboo, a location-based retail download service that uses Wi-Fi and mobile networks to create a local Digiboo Zone, for public relations services. With extensive experience in the consumer technology sector, MWWPR will help elevate Digiboo's brand awareness through targeted communications plans that include a technology influencer outreach campaign.
"Digiboo is transforming the way we consume entertainment while on the go – it's a way for consumers to watch content anywhere, with no internet required," said JP Schuerman, EVP and GM of MWWPR's West Coast. "Their technology is simply revolutionary and allows consumers to enjoy and download their favorite media with the fastest wireless download available today, without the interruption of a lost signal. To develop and expand Digiboo's brand to create awareness among consumers about this exciting app, we'll combine our best-in-class expertise behind consumer, strategy, technology, and innovation to help deliver a user experience like no other."
The Digiboo Zone, currently in more than 80 airports around the U.S., is an area where consumers can quickly and easily download digital media on demand directly to their portable devices. Through Digiboo, it takes one to three minutes to download a full-length movie.
"It was clear from the start that MWWPR was the go-to-agency for finding the intersection between innovation and consumer, an attribute that is vital to our success," said Richard Cohen, Digiboo CEO. "Not only is MWWPR passionate about our brand, but they are also experts in the tech space and have a long history of developing strategically sound, insights-based communications plans that help brands resonate in the minds of consumers."
The account will be led out of MWWPR's Los Angeles office by a dedicated team built from the consumer and technology practices.
MWWPR is one of the world's leading independent public relations agencies with nine offices across the US and Europe.
MWWPR focuses on six distinct practice areas in which our people have deep knowledge and expertise: Consumer, Technology, Corporate Communications, Public Affairs/Issues Management, LGBT and Health & Wellness.
Within each practice area, MWWPR offers dedicated insights, strategy, data and analytics, social media, creative and technology teams who help us deliver PR campaigns that activate behaviors vital to our clients' reputations and success in the marketplace. In doing so, we ensure our clients Matter More™ to their stakeholders who matter most.
MWWPR's Matter More™ approach has been recognized over the years with top industry awards. Honors in 2014 include the Global SABRE Award, "PR Agency of the Year" and "Company of the Year" by the International Business Awards, as well as "Top Places to Work in PR."
To learn more about our capabilities and to explore what we can do for your business, visit http://www.mww.com.