NEW YORK, July 9, 2015 /PRNewswire/ -- Caesars Entertainment, the world's largest casino entertainment company, has hired MWWPR for public relations services to support the launch of the new Waterfront Conference Center at Harrah's Atlantic City.
Caesars has invested $125.8 million to build the 100,000 square foot Waterfront Conference Center at Harrah's Atlantic City – the largest conference center within a hotel from Baltimore to Boston. MWWPR will work with Caesars to drive awareness of the new space and demonstrate Caesars' leadership in the meetings business as well as the company's role in revitalizing the Atlantic City market by diversifying its customer base.
"Caesars Entertainment, already the world's most geographically diversified casino-entertainment company, is once again pushing the envelope with the launch of the Waterfront Conference Center," said Michael Kempner, President and CEO, MWWPR. "This new property will be a true game changer for Atlantic City, and will solidify Caesars as industry leaders. MWWPR will be Caesars' strategic communications partner as we execute a successful launch and position Atlantic City as a sought-after destination for business."
"Caesars means business, especially when it comes to our investment in the meetings industry, a $280 billion business in the United States," commented Reina Herschdorfer, Director of Marketing, National Sales & Conventions at Caesars Entertainment. "MWW is the right partner to help us drive awareness of the growth opportunity we see in Atlantic City, calling on the team's experience influencing a spectrum of consumer and business stakeholders as well as reshaping perception about the market."
The account will be led by MWWPR's corporate communications practice by a team with deep expertise in the space. Current and past clients include the Solage Calistoga resort, Virgin America airlines, and the New Jersey Economic Development Authority's "Stronger than the Storm" campaign.
MWW PR is one of the world's leading independent public relations agencies with nine offices across the US and Europe.
MWW PR focuses on six distinct practice areas in which our people have deep knowledge and expertise: Consumer, Technology, Corporate Communications, Public Affairs/Issues Management, LGBT and Health & Wellness.
Within each practice area, MWW PR offers dedicated insights, strategy, data and analytics, social media, creative and technology teams who help us deliver PR campaigns that activate behaviors vital to our clients' reputations and success in the marketplace. In doing so, we ensure our clients Matter More™ to their stakeholders who matter most.
MWW PR's Matter More™ approach has been recognized over the years with top industry awards. Honors in 2014 include the Global SABRE Award, "PR Agency of the Year" and "Company of the Year" by the International Business Awards, as well as "Top Places to Work in PR."
To learn more about our capabilities and to explore what we can do for your business visit http://www.mww.com.
About Caesars Entertainment
Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, wholly owned Caesars Entertainment Resort Properties and Caesars Growth Partners, in which we hold a variable economic interest. Since its beginning in Reno, Nevada, 77 years ago, CEC has grown through development of new resorts, expansions, and acquisitions, and its portfolio of subsidiaries now operate 49 casinos in 14 U.S. states and five countries. The Company's resorts operate primarily under the Caesars®, Harrah's®, and Horseshoe® brand names. CEC's portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence, and technology leadership. The Company is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.