MX Digital Partners with Traffic Generation (Traffgen) to Enter Multi-Billion Dollar Worldwide Market of Social Casino Gaming

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May 20, 2014, 09:00 ET

LOS ANGELES, May 20, 2014 /PRNewswire/ -- MX Digital, the leading US-based developer and distributor of worldwide branded-online-gambling games with distribution in 26 countries, has signed an unprecedented deal with Traffic Generation (Traffgen) to bring waged games to the social casino space. The company, which designs, produces, and distributes branded global entertainment for broadcasters, brands, and intellectual properties, will provide exclusive branded slots games including David Hasselhoff, Blues Brothers, Hulk Hogan, James Dean, as well as other celebrity branded themed games from their catalog to the social media marketplace.

Ted Lanes, CFO, MX Digital says, "Our recent success and growth in the international waged sector combined with our portfolio of gaming with the biggest names in social media, makes the expansion to social gaming truly exciting. Social casino gaming is currently a $1.7 billion industry and some have predicted it will be as big as $7 billion in a few years. MX Digital definitely plans to be at the forefront with our continued role out of games featuring iconic entertainment figures."

Traffgen CEO Andy Caras-Altas said, "We are very excited to be working with branded content in the social space as it provides an opportunity to leverage the large social media following associated with these brands. Hulk Hogan, for example, has over two million fans on facebook and over a million on Twitter. We believe there is a great deal of potential in leveraging international brands. The ability to have a conversation with the players will help virality and thereby help to build the social following. Conventional social casinos find it hard to build this virality and we hope that this will drive acquisition in a fundamentally different way for MX Digital. The end result can be to make the most of the social nature of Facebook and to drive traffic more cost effectively."

MX Digital will now join other leading companies including Caesars Interactive Entertainment, Inc., IGT's Double Down Casino, Zynga, Wynn Interactive, Foxwoods Interactive and Foxwoods Development Company, with others in the social gaming space.

About MX Digital:
MX Digital is a leading US-based developer and distributor of branded-online-gambling games, with distribution in 26 countries. As industry leaders in game marketing and promotion, MX Digital designs, produces and distributes premium entertainment for broadcasters, brands and intellectual properties. MX Digital has designed, produced, and distributed game content to the largest international game platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal: creating games around these brands while delivering recurring revenue and brand-extension. Key management and shareholders include Matias Montero (Product Development), Ike McFadden (Commercial Director), Ted Lanes (CFO), Eric Bischoff and Bischoff Hervey Entertainment Television (BHE TV). MX Digital is based in Los Angeles and is represented by Creative Artists Agency (CAA). More information about MX Digital can be found at www.mx-digital.com.

About BHE:
Founded by partners Eric Bischoff and Jason Hervey, BHE TV is a turn-key company specializing in the creation and production of television content operating in Burbank, CA and at Paramount Pictures in Hollywood, CA. BHE has created, developed, and produced both television pilots and series for NBC, VH-1, CMT, A&E, E!, Discovery, Nickelodeon, History Channel, Tru TV, ABC Family, FOX Sports, TNT, TBS, Fuse, ABC, WE, Spike, & Playboy TV. Currently, BHE produces hit series, including: The Devils Ride (Discovery Channel), See Dad Run (Nickelodeon) and Hardcore Pawn: Chicago (TruTV).

About Traffgen:
Traffgen is at the heart of gaming convergence, providing data analytics and marketing technology and services to clients spanning the social, online and land-based casino sectors. Traffgen's unique convergence platform, The Hub, consolidates raw customer data from multiple verticals to provide a valuable single player view. Its detailed reporting and powerful marketing systems empower gaming companies to implement effective player engagement, retention and development strategies to increase business-wide monetization rates. To find out more about The Hub, please visit http://www.traffgen.com/the-hub/.