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My Eye Media expands Quality Control services and continues investing in High Dynamic Range with Wider Color Gamut and Immersive Audio technologies


News provided by

Eurofins Digital Media Services

Feb 04, 2016, 03:07 ET

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BURBANK, Calif., Feb. 4, 2016 /PRNewswire/ -- My Eye Media (www.myeyemedia.com) announces their continued expansion of high dynamic range (HDR) with wider color gamut and immersive audio quality control services as content owners and distributors fast-track efforts to deliver next generation imagery and immersive audio, including Dolby Atmos®,  to consumers.

"My Eye Media is committed to delivering the most advanced and innovative solutions to our clients," said Michael Kadenacy, CEO, My Eye Media. "Over the past year we have expanded our QC offerings to include QC of the HDR experience by participating in the Dolby Vision pilot program with our customers. We are excited about the expanding list of studios delivering Dolby Vision content to consumers and will continue to be there for them with our evolving arsenal of technologies."

My Eye Media has developed optimal methods for the QC of HDR material delivered from Dolby Vision workflows and destined to streaming content providers and major studios looking to deliver ultra high-definition (UHD) Blu-ray discs. By conducting QC passes on SMPTE 2084 monitors capable of displaying Dolby Vision content as well as shifting its workflows towards HDR adoption, My Eye Media is meeting the rapidly rising demand for HDR QC solutions from top content producers.

"HDR content has already been implemented with streaming service providers and will become available to consumers on UHD Blu-ray Disc this year.  The experience we have gained this past year evaluating HDR master files will be applied to the testing of these discs when they are released," says Steve Waugh, My Eye Media CTO.

UHD Blu-ray provides customers with enhanced features like UHD resolution video, High Dynamic Range and Dolby Atmos moving audio.

"Over the last two years we have had the opportunity to work closely with our clients on various Blu-ray titles featuring Dolby Atmos audio," says Josh Erkman, My Eye Media SVP of Operations.  "And as other immersive audio formats proliferate the market on both Blu-ray and UHD Blu-ray, we will continue to collaborate with our technology partners and clients to help ensure their content is of the highest quality."

"As the industry moves to deliver consumers next generation imaging and audio experiences it's increasingly important for companies like My Eye Media to ensure these deliverables are of the best quality," said Curt Behlmer, Senior Vice President, Content Solutions and Industry Relations, Dolby Laboratories. "With more than 40 Hollywood Blu-ray disc titles featuring Dolby Atmos hitting the market, a number of 4K UHD Dolby Atmos titles coming in 2016 and the ability to now deliver Dolby Vision and Dolby Atmos through streaming services, Dolby is giving its full support to this critical step in the workflow process." 

My Eye Media's 20,000-square-foot, state-of-the-art Burbank facility is equipped with multiple bays capable of the technical analysis of UHD, HDR with wider color gamut and Dolby Atmos.

About My Eye Media
My Eye Media is the leader in quality assurance, technical analysis and testing of all formats of digital motion picture content. The company's deep understanding of the technical intricacies required for the digital landscape makes its work critical to major film studios, cable and satellite channels, streaming media providers and content library owners. My Eye Media was founded in 2004 and is the most advanced and experienced digital-file testing company in the world. The company is headquartered in the heart of the post-production district in Burbank, California, and it has offices in New York and Tokyo. My Eye Media also manages a global workforce of technicians. More information at www.myeyemedia.com

SOURCE Eurofins Digital Media Services

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