My Fit Foods™ Secures Growth Equity Investment

The Freshly Prepared Healthy Meals Retailer Gears Up for Growth Following Investment from Marlin Equity Partners

Jul 29, 2015, 09:07 ET from My Fit Foods

AUSTIN, Texas, July 29, 2015 /PRNewswire/ -- My Fit Foods™, a leading producer and retailer of freshly prepared, nutritionally balanced healthy meals, is pleased to announce that it has secured an investment from Marlin Equity Partners, a global investment firm with over $3 billion of capital under management. With the support of My Fit Foods' existing equity partner, TSG Consumer Partners, the investment positions My Fit Foods to aggressively pursue its growth strategy, which includes rapid development of new retail locations.

"To support the rapid expansion of our business, My Fit Foods and TSG sought a partner who would complement our collective skills and resources allowing us to execute on our business development and growth plans," said David Goronkin, CEO of My Fit Foods. "This investment positions us to embark on an exciting new chapter and enables us to expand the availability of the high-quality, nutritious and convenient meals that our customers have grown to expect from us."

In addition to new store openings, the capital will also aid in the development of My Fit Foods' new 30,000-square-foot centralized kitchen, which will have the capacity to serve more than 180 retail locations with freshly delivered meals on a daily basis. As the first of its kind in the category, the U.S. Department of Agriculture (USDA) certified central kitchen will enable the company to not only improve the quality, consistency and freshness of every meal, but also to provide its meals through additional sales channels outside of its traditional retail locations. 

"My Fit Foods is uniquely positioned to meet the rapidly growing consumer demand for fresh, healthy and convenient alternatives to traditional meal options," said George Kase, partner at Marlin Equity Partners. "We are delighted to partner with a talented management team to help accelerate the next phase of My Fit Foods' growth and are committed to meeting and exceeding the nutritional and on-the-go needs of their everyday consumer." 

Blythe Jack, managing director at TSG Consumer Partners added, "We are thrilled to welcome Marlin into the investment and excited to partner with them and the My Fit Foods management team to unlock the company's potential for growth."

About My Fit Foods™
Headquartered in Austin, Texas, My Fit Foods™ is an expanding concept that offers delicious, healthy and freshly prepared food and meal planning services. My Fit Foods™ makes eating healthy easy by offering over 60 nutritionally balanced, portion-controlled, ready-to-eat meals and snacks that support a healthy lifestyle. My Fit Foods™ has more than 50 locations in five states and is growing.

About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $3 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthens a company's outlook and enhances value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 90 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About TSG Consumer Partners
TSG Consumer Partners LLC is a leading investment firm with approximately $3 billion in equity capital under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories, and ecommerce sectors.  Representative past and present partner companies include vitaminwater, Smart Balance, popchips, Muscle Milk, Yard House, REVOLVE Clothing, Smashbox Cosmetics, Pureology, e.l.f. cosmetics and Paige Denim.

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SOURCE My Fit Foods