MY M&M'S® Chocolate Candies Make Valentine's Day Sweeter By Helping Consumers 'Get Personal'

MT. ARLINGTON, N.J., Feb. 5, 2013 /PRNewswire/ -- Giving an impersonal gift is a common Valentine's Day mistake – one that too often results in disappointment for the unlucky soul on the receiving end. So this year, MY M&M'S^® is reminding consumers everywhere to "get personal" by celebrating their loved ones with unique, personalized gifts destined to make Valentine's Day sweeter. At mymms.com, M&M'S fans can design customized blends of chocolate candies that feature personal messages, clip art and even photos. Combined with an array of thoughtful gifts and packing options to accompany the candies, MY M&M'S are sure to be a gift that will always be remembered.

(Photo: http://photos.prnewswire.com/prnh/20130205/CG54068) 

"MY M&M'S elevate the traditional chocolate candy gift people have come to expect on Valentine's Day with a truly unique, personal experience that shows you care," said Dan Michael, Director of R&D, Mars Retail Group, which operates the MY M&M'S business. "There are a number of personalized ways to express your love on MY M&M'S chocolate candies, and we're continually impressed with the level of creativity our fans bring to the MY M&M'S experience."

M&M'S is the world's most popular confectionery brand, and MY M&M'S allows consumers to create a custom color blend from 20 colors. With Valentine's Day around the corner, MY M&M'S offers a host of unique gift ideas at www.mymms.com/gifts, including:     

• Valentine's Day Candy Dispenser – a nostalgic old-fashioned candy dispenser that features a romantic hearts design and comes with a one-pound bag of personalized chocolate M&M'S^® candies
• MY M&M'S In A Bottle – an elegantly displayed, keepsake bottle comes filled with personalized M&M'S, along with a one-pound bag of chocolate M&M'S candies
• MY M&M'S^® Sweet Bundle – the ultimate Valentine's Day gift features an 8oz M&M'S container full of personalized M&M'S, along with a plush bear and heart tote

Additional Valentine's Day-themed keepsake gifts include a glass candy bowl, romance gift box, white bear with three 7-oz bags of personalized M&M'S, and heart tote or gift box accompanied by the iconic "m" acrylic containers that showcase the personalized candy inside. 

For more Valentine's Day gift ideas and to order personalized chocolate M&M'S candies, visit www.mymms.com.

About Mars Retail Group

Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated.  The iconic M&M'S® World stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars largest retail business.  MRG also operates the company's Licensing and MyM&M'S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M brand name.

Mars Retail Group is a division of Mars, Incorporated. A private, family-owned company, Mars, Incorporated was founded in 1911 and employs more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.  These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.

For more information, please visit www.mars.com.

About MyM&M'S

MY M&M'S has been selling personalized M&M'S on-line since 2005, (www.mymms.com) featuring innovations that include custom printing messages, logos, FACES and Clipart images on 20 printable colors.  The company also offers custom licensed blends from the MLB, NFL, NBA and Disney, in addition to pre-blended occasion specific blends. 

SOURCE Mars Retail Group