MyChelle Sheds Light on Sun Safety and Sunscreen Selection

BOULDER, Colo., June 7, 2016 /PRNewswire/ -- Summer has unofficially arrived, and backpacks are "out," beach totes "in," and whoever can spend the most time outdoors wins. Or do they? According to the National Cancer Institute, the rate of new melanoma cases has tripled among U.S. adults since the 1970s. The message is clear: Sun safety—including daily use of a broad-spectrum sunscreen—must be an everyday habit for all.

Champions for Smart Sun Practices
MyChelle is again partnering with the Environmental Working Group (EWG) to promote the non-profit's annual Sun Safety Campaign that provides consumer education on best practices against excessive sun exposure and resources for picking sunscreens. To help consumers make an informed choice, the EWG recently published its 10^th annual Sunscreen Guide, including reviews of 750+ beach and sport sunscreens.

As part of its 2016 findings, the EWG reports almost 75% of sunscreens tested offer inferior protection and/or contain potentially toxic ingredients including oxybenzone (a known hormone disruptor) or retinyl palmitate (a form of vitamin A that may harm skin when added to sunscreen). Top ratings were awarded to products offering safe, broad spectrum, long-lasting protection formulations For the third year, the EWG named MyChelle Sun Shield Unscented SPF 28 and Sun Shield Coconut SPF 28 a Best Beauty & Sport Sunscreen and Replenishing Solar Defense SPF 30 a Best Moisturizer with SPF. 

What Happens to Skin Under the Sun
When sunlight hits skin, it creates free radicals that attach themselves to important cellular proteins and DNA, ultimately causing collagen damage. When skin darkens or turns red, it signals an inflammatory response at the cellular level, resulting in uneven pigmentation, dark spots, wrinkles, and rough skin. The best defense is a combination of protective clothing, shade, and thoughtful outdoor activity planning (midday) plus repeat sunscreen applications. MyChelle recommends sun protection formulas that are: 

1. Mineral Based
Zinc Oxide and Titanium Dioxide scatter and deflect UV rays, forming a safe, highly effective physical layer of protection.

2. Broad Spectrum
The Gold Standard in SPF, these sunscreens protect skin from both harmful UVA and UVB rays. 

3. Certified Non-Nano Technology 
The FDA does not recognize an official regulation for nanoparticles, but MyChelle follows the EU definition—the primary particle size is greater than 100nm—and is certified non nano through two independent laboratories.

4. Antioxidant Rich
These nourishing additions shield skin from Infrared Radiation and slow wrinkle-causing damage.

MyChelle Sun Care products are available on MyChelle.com. This year, 1% of all sun protection proceeds will benefit the national Surfrider Foundation, dedicated to the protection and enjoyment of the world's ocean, waves, and beaches.

About MyChelle Dermaceuticals
Founded in 2000, MyChelle was the natural industry's first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients. Our 360-degree approach to beauty provides clean, conscious, and comprehensive products that are bioactive and ethically sourced.

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SOURCE MyChelle Dermaceuticals