MyEdu Launches Free Trial of Employer Platform For Hiring College Students

MyEdu for Employers empowers recruiters to attract, engage and hire ideal student candidates

May 21, 2013, 07:01 ET from MyEdu

AUSTIN, Texas, May 21, 2013 /PRNewswire/ -- MyEdu today announced the launch of a 30-day free trial of MyEdu for Employers that allows any company to post a targeted job or internship and easily connect with applicants and suggested ideal candidates. Employers focused on recruiting early professionals can now connect with college students who have the right skills, talents and experiences without wasting limited resources sorting through the overwhelming number of applicants that surface through untargeted job postings.



Over 400,000 students from thousands of universities and community college campuses nationwide have created rich personal profiles on MyEdu. Sixty percent of them report that they are creating their first professional profile on MyEdu—well before professional networking sites.  With MyEdu for Employers, hiring managers can connect with students, beginning their freshmen year, who have the right mix of skills and experience to be a valuable part of their team.

"Recruiting college students is essential to our success," said Suzanne Holloway, the Campus Advocacy Manager for Top Hat, who is currently using the MyEdu for Employers free trial. "We receive a lot of resumes from college students, but we were looking to single out the students who have a unique set of attributes to be successful at our company.  MyEdu provides the best tools for targeting that I have seen, and I love the highly visual profile view for each student."

"For many employers and recruiters, efforts to reach targeted groups of students and recent graduates are expensive, time-consuming, and out of reach for many businesses," said Frank Lyman, Chief Products Officer at MyEdu.  "Opening this free trial means we can introduce employers to students they wouldn't have otherwise met, and introduce students to a wide range of job and internship opportunities that are customized to their experience and interests."

According to the National Association of Colleges and Employers, recruiters spend an average of over $5,000 per student they hire. MyEdu aims to reduce this cost and increase efficiency by serving up the best possible candidates to recruiters in a way that is optimized for both the student and the company—creating lasting, organic connections throughout students' academic journeys into their job searches.

Companies use MyEdu for Employers to build their brand with students, post highly targeted jobs and internships, and connect with students introduced to them through MyEdu's Talent Search and Talent Scout services.  MyEdu's Student Profile is key to the effectiveness of the employer tools as it includes unique information provided by students about their school, degree, course work, projects, work and volunteer experience, location preferences and – most importantly – skills.  This rich data set allows employers to target on unique attributes and connect with the right candidates, not just generate a flood of resumes.  It also allows MyEdu to introduce highly relevant candidates to employers that they may not have otherwise known about.

MyEdu for Employers includes a dashboard that displays each job post and shows student applicants, including the top candidates who have been personally matched to the recruiter's criteria using information pulled from each student's profile. The dashboard gives recruiters real-time updates on potential candidates and student job views, and MyEdu's Talent Scout services sends personalized emails highlighting the best candidates for the position an employer has posted.

Since its launch in January, MyEdu for Employers has been utilized by top college recruiters, such as Macy's, Ernst & Young, VMware and Waste Management, as well fast-growing small and medium sized businesses like uShip, Holtzman Partners and RetailMeNot.  With direct access to over 1 million users, no other recruiting platform provides companies a dedicated platform to connect with students at the outset of college and maintain a lasting presence throughout students' academic journeys.

To sign up for a free trial of MyEdu for Employers go to

About MyEdu
MyEdu is the top destination for college students to manage their academic journey, build their first professional profile, and connect with employers.  From the day they begin college students can utilize MyEdu's data-rich applications to plan their course of study, visually display their skills and credentials, connect with hiring managers and secure jobs and internships. The platform is currently used by more than 1 million students across thousands of campuses nationwide and has been endorsed by corporations and major higher education institutions for its mission to increase Return on Education (ROE).  MyEdu is based in Austin, TX and backed by the University of Texas System and Bain Capital Ventures.  Visit for more information.

CONTACT: Bristel Bowen, 512-551-9253,