MyHealthDIRECT Strengthens Board of Directors, Wins HHS Innovation Award

BROOKFIELD, Wis., June 19, 2012 /PRNewswire/ -- MyHealthDIRECT, the nation's first and only healthcare scheduling exchange, announces the addition of two health industry veterans, Tom Cox and Jacque Sokolov, MD, to the company's Board of Directors.

This announcement comes as the Company was awarded first place on June 5th at the "Discharge Follow-Up Appointment Challenge" sponsored by the Department of Health and Human Services' (HHS) Office for the National Coordinator for Health IT. MyHealthDIRECT's Healthcare Scheduling Exchange (sm) is a web-based platform that allows patients and caregivers to search for, book and confirm doctor appointments.

Cox is Vice President and Chief Operating Officer at HealthWays, Inc. (NASDAQ: HWAY), the largest independent global provider of well-being improvement solutions. In this role, Cox oversees sales, marketing and communications, market operations, and delivery operations for the company's domestic business. Prior to joining HealthWays, Cox served as President of Concentra Network Services.

Dr. Sokolov is currently Chairman and Senior Partner at SSB Solutions, a national healthcare management consulting, project development and investment firm. Over the past 15 years, he has led consulting engagements with top-tier physician organizations, hospital systems, and managed care organizations in virtually every major market in the country. He serves or has served on the boards of many healthcare organizations including Hospira, the National Health Foundation, the White House Health Project and the National Health Policy Council, among others.

"MyHealthDIRECT is seeing tremendous growth in the marketplace for our technology enabled healthcare services. The operational experience and industry leadership Jacque and Tom bring to the table will help us build on the company's expanding national footprint," said Jay Mason, Chief Executive Officer and Founder of MyHealthDIRECT.

"MyHealthDIRECT has rapidly established itself as the leading web-based scheduling exchange in the industry," said Mr. Cox. "I'm excited to be joining the Board of such a forward-thinking company and I look forward to contributing to its continued success."

In just the first five months of 2012 MyHealthDIRECT has seen an 11-fold increase in the use of its Healthcare Scheduling Exchange.

"MyHealthDIRECT's reputation within the healthcare industry is strong and growing. The company's groundbreaking healthcare scheduling exchange, announced earlier this year within the OptumX healthcare cloud, will have a big role in making the U.S. health system more efficient," said Dr. Sokolov.

In recognition of its pioneering technology, at the third annual "Datapalooza" conference focusing on innovative health applications and services, MyHealthDIRECT was announced first place winner of the "Discharge Follow-Up Appointment Challenge". The HHS-sponsored challenge tasked participants to create easy-to-use web-based tools that help patients schedule follow-up appointments after being discharged from a hospital stay.

"It's great to see the U.S. government recognize and reward innovative companies that develop the technology needed to create system efficiencies and support new models of care," said David Jones, Chairman & Managing Director of Chrysalis Ventures. "Since we invested in the company two years ago the appetite for disruptive, game-changing technology in the healthcare system is really taking off."

About MyHealthDIRECT

MyHealthDIRECT is a national health technology company whose healthcare scheduling exchange connects health plans, hospitals, care management organizations, public agencies and community collaboratives with doctors and other providers for the purpose of scheduling and booking timely and appropriate healthcare appointments on behalf of individuals. Founded in 2005, MyHealthDIRECT offers a web-based platform that organizes open and available healthcare appointments in the community into a searchable and schedulable inventory of healthcare services. The MyHealthDIRECT solution promotes continuity of care, reduces unnecessary cost and utilization and ensures that patients are matched with appointments that best fit their needs and preferences. MyHealthDIRECT is backed by Arboretum Ventures and Chrysalis Ventures, two of America's leading healthcare venture capital firms. For more information, visit www.myhealthdirect.com.

SOURCE MyHealthDIRECT