MyRegistry.com Launches Boldly Humorous Holiday Campaign: "It's NOT the Thought That Counts"

New video series pokes fun at the awkwardness of receiving undesirable gifts. In reality, it is not the thought that counts, but it is the GREAT GIFT that counts.

FORT LEE, N.J., Oct. 14, 2025 /PRNewswire/ -- For generations, people have smiled graciously while unwrapping gifts that didn't quite hit the mark, all in the spirit of good manners. This holiday season, MyRegistry.com, the world's leading universal Registry and Gift List platform, is out to change that with its boldly funny new campaign: "It's NOT the Thought That Counts."

Starting October 15, 2025, rolling out daily across social media and digital platforms, the video series uses humor to highlight the universal awkwardness of gifting misfires, and the simple solution that saves everyone time, money, and stress: Create a Gift List.

"We're not trying to end surprises, just the underwhelming ones," said Nancy Lee, President of MyRegistry.com. "Gift Lists aren't selfish; they're thoughtful. They make it easy for friends and family to give something meaningful and avoid waste in the process."

Humor Meets Holiday Sanity

Each short, laugh-out-loud video dramatizes real-life gifting gone wrong: a bald man getting a hair dryer or an Eskimo receiving an ice maker. The clips poke fun at how far gift-giving has strayed from its purpose, and remind viewers how simple it is to fix.

A Smarter Take on a Timeless Tradition

Registries have long made weddings and baby showers more thoughtful by helping people give what's actually needed. MyRegistry.com is extending that same clarity and joy to every occasion, from birthdays to holidays and beyond.

By reframing Gift Lists as an act of consideration rather than expectation, the campaign positions MyRegistry.com as the modern, thoughtful alternative to wasteful, impersonal gifting.

"We're here to make gift-giving joyful again, for the giver, the receiver, and the planet," added Lee. "When people create and share Gift Lists, everyone wins."

The Gifting Problem, by the Numbers

• $148 billion in holiday merchandise was expected to be returned in 2024, roughly 16.9% of all retail sales. (National Retail Federation, 2024)
  
  
• 20.4% of holiday purchases are returned each year. (Forbes, December 2024)
  
  
• Returned or unwanted gifts contribute over 5 billion pounds of landfill waste annually. (Optoro, 2023 Sustainability Report)
  
  
• 53% of Americans receive at least one unwanted gift during the holidays, representing more than $10 billion in wasted spending. (Finder.com, 2024)

About MyRegistry.com

As a leading technology innovator in the $400 billion gifting industry, MyRegistry.com redefines the art of giving. The platform's unparalleled flexibility enables users to effortlessly combine items from any store worldwide into one comprehensive registry. MyRegistry.com's advanced sync capability allows seamless integration of existing store registries, keeping gifts organized while preserving retailer-specific benefits and perks. Whether for weddings, baby showers, or any special occasion, MyRegistry.com makes gift-giving simple and personal, ensuring each moment is cherished.

Learn more at www.MyRegistry.com or follow along on Instagram @myregistry.

Media Contact:

Adam Zucker VP of Marketing
MyRegistry.com
Email:  [email protected]
Phone: (201) 363-0045

SOURCE MyRegistry.com