Myrtle Beach Celebrates 60 Best-Kept Secrets of The Grand Strand During its 60 Miles in 60 Days Campaign

MYRTLE BEACH, S.C., Aug. 30, 2012 /PRNewswire/ -- From the wide, sandy beaches of the Myrtle Beach area, also known as the Grand Strand, the Myrtle Beach Area Convention and Visitors Bureau today announced a 60 Miles in 60 Days campaign that will officially kick off on Saturday, September 1. This first-of-its-kind promotion is designed to highlight the area's not-so-secret 60 miles of coastline as well as its 60 best-kept secrets, including little-known attractions, fun facts and interesting experiences.

(Photo: http://photos.prnewswire.com/prnh/20120201/CL45225-a )

The integrated marketing campaign outlines 60 ways beachgoers can experience the 60 miles of the Grand Strand during the 60 days of September and October. By visiting www.visitmyrtlebeach.com/60days, travelers can explore the area's 60 secrets, create a personalized vacation itinerary using these attractions, and review special 60-themed deals on attractions and accommodations, like 60-percent off or a $60 gift card with purchase.

To appeal to a variety of visitor interests, Myrtle Beach's 60 secrets are also broken down into suggested itineraries, including:

• Classic Grand Strand
• Foodie Finds
• Hands-On Highlights
• Outdoor Adventures
• The Historic and the Haunted
• Wildlife Wonders

"Myrtle Beach is quite simply America's favorite beach destination; nonetheless so many of our repeat visitors haven't yet explored all that our 60 miles have to offer," said Scott Schult, Executive Vice President of Marketing for the Myrtle Beach Area Convention and Visitors Bureau. "The 60 Miles in 60 Days campaign not only helps inform the traveler, it showcases what sets us apart: our 60 miles of coastline and literally endless entertainment options."

The campaign will also include a pin-to-win contest on Pinterest, where interested vacationers can create a pin board titled "Myrtle Beach Dream Vacation," pinning at least eight attractions from the 60 secrets to their board and adding the hashtag #MYRDreamVacation to each. By submitting their completed board's URL to Visit Myrtle Beach via Pinterest (www.pinterest.com/mymyrtlebeach), participants will be automatically entered to win a 3-night, 4-day trip, complete with accommodations, a restaurant gift card and admission to choice attractions in Myrtle Beach, with one Grand Prize winner receiving admission to at least eight of their pinned secrets. A winner will be chosen each Friday of the 60 Days campaign, with the Grand Prize winner selected at the close of the campaign (see official contest rules at www.visitmyrtlebeach.com/60days).

In addition to Pinterest, the Myrtle Beach Area Convention and Visitors Bureau will promote the campaign via television and online banner advertising, targeted media relations, a dedicated blogger campaign, trip giveaways via its blog (blog.visitmyrtlebeach.com) and Twitter handle (www.twitter.com/mymyrtlebeach), and by revealing a secret each day via Facebook and encouraging fans to submit their own secret each Friday during the destination's now infamous "Photo Friday" contest.

The Myrtle Beach area, popularly known as the Grand Strand, stretches from Little River to Pawleys Island, comprising 12 distinct cities along the South Carolina coast. Home to world-class golf, 60 miles of sandy beaches, an assortment of entertainment and family attractions, and Southern hospitality, the Myrtle Beach area presents the quintessential vacation experience.

For additional information on the Myrtle Beach area, visit www.visitmyrtlebeach.com or call (888) Myrtle-1.

SOURCE Myrtle Beach Area Chamber of Commerce / CVB