mySugr revolutionizes diabetes education with new platform for people with diabetes
SAN FRANCISCO, Nov. 13, 2014 /PRNewswire/ -- November 14th is World Diabetes Day. According to the CDC's 2014 National Diabetes Statistics Report 29.1 million Americans have diabetes. As of 2012 the estimated direct and indirect costs (disability, work loss, premature death) of diabetes were $245 billion. Clearly something needs to change.
The smartphone apps of diabetes focused startup mySugr have already gained favor with more than 170,000 users. The innovative group has just set another important mark! mySugr Academy is an online training program for people with diabetes that was developed by doctors, dietitians, nurses, and people with diabetes. The first course answers many questions that come during the shock of diagnosis: What does this mean? What can I eat? Will diet & exercise help?
The content is delivered through fun animated videos along with playful elements of gamification - without any of the typical guilt or shame often associated with diabetes diagnosis.
Dr. William H. Polonsky, President of the Behavioral Diabetes Institute in San Diego, CA says, "Many patients with type 2 diabetes feel confused, overwhelmed and discouraged at the time of diagnosis, and traditional approaches to diabetes education often don't address these critical problems. mySugr Academy aims to breathe a sense of fun and whimsy into diabetes education. People need to feel engaged and encouraged, and Academy's approach is sure to help!"
Reimbursement by insurances
Payers, both public and private, are working with mySugr to determine how best to integrate mySugr's impactful method of educating. The Austrian Social Insurance Authority for Commerce and Industry (SVA) is the first national health insurer to cover the costs of mySugr Academy.
About mySugr
mySugr is an international diabetes health and services company founded in 2011. Investors include The Hansmen Group (investor of runtastic) and XL Health. mySugr specializes in diabetes education and management and believes that the needs and wishes of those with diabetes can be met while providing strong elements of style, elegance, innovation, and even fun. The company is ISO 13485 certified and mySugr Companion is a registered medical device in the EU and US.
Links:
Promotional Video: http://links.mysugr.com/teaser_en
First Lesson: http://links.mysugr.com/preview_en
Press Images: http://links.mysugr.com/press-kit
Product Website http://mysugr.com/academy
Video - http://youtu.be/j35sXxHwRuM
Logo - http://photos.prnewswire.com/prnh/20141113/158550LOGO
Photo - http://photos.prnewswire.com/prnh/20141113/158551
SOURCE mySugr
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