myThings MAPP Provides Developers Their Favored Path to App Retargeting - No Additional SDK

Kochava, AppsFlyer, adjust and TUNE are the first partners to join the scheme.

Mar 23, 2016, 09:00 ET from myThings

SAN FRANCISCO, March 23, 2016 /PRNewswire/ --

myThings, a global leader in retargeting, today announced its Mobile Analytics Partners Program (MAPP), enabling marketers to seamlessly run app retargeting campaigns without embedding additional SDKs. Kochava, AppsFlyer, TUNE and adjust are the first partners to be added to the program.

Developers can set up myThings app retargeting campaigns quickly and without any development work via their existing SDK integrations with these approved attribution partners. In this way, myThings extends the tracking and attribution solutions from these providers to all its app retargeting campaigns.

Assaf Suprasky, myThings CEO, said: "User retention presents a significant challenge to app developers, who are shifting spend from acquisition to re-engagement. myThings MAPP helps streamline the re-engagement process by guaranteeing developers an SDK bypass route for seamless integration of our app retargeting campaigns via the largest and most renowned app attribution providers to quickly reach and captivate abandoners - which is essential to successful re-engagement."

Through the partnerships, myThings will also be able to optimize campaigns towards greater Return on Advertising Spend (ROAS) using the in-app, post-install event data that is tracked by attribution partners, so long as developers give permission for it to be shared.

myThings' end-to-end app retargeting solution includes customized segmentation, bespoke creative and fully-managed optimization of each and every retargeting campaign.

"Kochava believes in empowering developers with the most innovative features and most advanced tech in the industry. We are excited to help our customers extend the measurement and optimization of their mobile re-engagement efforts by integrating with myThings, a retargeting provider that fully leverages the extensive flexibility of the Kochava platform for maximum segmentation and relevancy within app retargeting campaigns," said Charles Manning, CEO, Kochava.

Oren Kaniel, Co-Founder and CEO of Appsflyer, said: "We are constantly innovating to provide the best tools, technology and partnerships in the mobile ecosystem that enable app developers and marketers to optimize their ROI. We're very excited to be on the myThings MAPP, particularly given how important user retention and re-engagement have become for app developers. We look forward to this fruitful partnership and, together with myThings, continuing to offer marketers mobile retargeting campaigns powered by unbiased analytics and event tracking - as well as the insights they need to get the best possible returns on their investment."

Our partners: 

Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value reporting, including comprehensive post-install event tracking. Kochava customers enjoy over 2,000 certified network and publisher integrations including super publishers like Facebook, Twitter, Instagram and Pandora as well as strategic integrations with Google, Adobe, Chukong and more.

AppsFlyer provides mobile marketers with the clarity to make smarter decisions across all of their marketing activities. As the leading mobile advertising attribution and marketing analytics platform, AppsFlyer measures more than $4 billion in mobile ad spend and 1 trillion mobile events annually. A trusted and unbiased Facebook, Twitter and Google Partner, AppsFlyer's actionable innovations include Facebook ROI Reporting (exclusive), Uninstall Attribution and the Right Now real-time dashboard. With a suite of cutting edge tools, deep integrations and interactive dashboards, AppsFlyer empowers the world's marketers, developers, advertisers, agencies and brands to optimize their performance in real-time and significantly increase the value of their marketing activities.

TUNE is the leading enterprise SaaS for marketers and their partners to measure results on mobile. Supporting more than 25 percent of the top 100 highest-grossing apps in iTunes and Google Play today, TUNE brings together measurement and attribution across paid, owned, and earned media into one TUNE Marketing Console.

adjust is a business intelligence platform for mobile apps, providing the highest quality analytics and attribution solutions for companies worldwide. With adjust's open source SDK, app developers can track and analyze user acquisition, feature releases, user lifetime cohorts and more. adjust provides streamlined reporting for understandable, actionable and comparable metrics.

About myThings 

Founded in 2005, myThings is a global leader in web and app retargeting solutions. The company specializes in customizing programmatic campaigns, providing data-driven solutions to the largest global brands - including Puma, Walmart, Microsoft, 3Suisses, Orange, Very, French Connection, and Boots, among many others.

myThings' tailored offering was developed to meet advertisers' business goals through bespoke brand-aligned creatives, customized algorithms trained on each advertiser's data, and granular control over campaign segmentation for seamless engagement with users across marketing channels and devices.

Turning big data into incremental demand, myThings personalizes over 5 billion impressions per month through its integrations with 19 leading ad-exchanges, including FBX, MoPub and Rubicon, as well as through thousands of direct media partnerships with premium publishers worldwide.

Media Contacts: 

myThings Contact
Harrison Wieder     
US Cell: +1-516-231-0662
UK Cell: +44-203-769-0617

Kochava Contact
Melissa Burns

SOURCE myThings