myThings Partners with LiveRamp to Integrate Offline CRM Data into its Data-driven Ad Suite
Partnership to expand the in-market audience of myThings' customer acquisition offering
Jun 11, 2013, 09:00 ET
NEW YORK, June 11, 2013 /PRNewswire/ --
myThings, a global leader in customized data-driven advertising solutions, and LiveRamp, a leading provider of data onboarding, today announced a strategic partnership that will provide multi-channel retailers with data-driven display ad campaigns that utilize both online and offline CRM data.
As part of their display ad campaigns, marketers will now be able to target users based on offline CRM data. The benefits for brand marketers are multiple:
- Extended reach of in-market consumers: By including users from their offline CRM in their online ad campaigns, brands will be able to leverage their existing data sets to address a larger in-market audience that has previously shown an interest in their brand.
- Marketing message consistency: The partnership will enable marketers to align the messaging used in their myThings display ad campaigns with that of their highly effective CRM segmentation and messaging. By doing so, marketers will ensure the delivery of a consistent message to their users, across multiple channels and digital touch points.
- User reengagement: Marketers could choose to target inactive users with tailored display ad campaigns, encouraging them to reengage with the brand.
- Enhanced performance: By extending the reach of their display campaigns to include new in-market users, and by consistently delivering the right message to them, brands truly maximize the value of their CRM data: according to LiveRamp, users who are targeted based on CRM data are four times more likely to convert into customers.
"The partnership with LiveRamp further enhances myThings' robust data-driven ad suite," said myThings CEO Benny Arbel. "Marketers will now be able to communicate seamlessly with a larger in-market audience across multiple channels, gain greater control over their acquisition display campaigns and, ultimately, drive more incremental demand."
"LiveRamp's partnership with myThings empowers marketers to leverage offline data such as CRM data within myThings' advertising platform," said Auren Hoffman, CEO of LiveRamp. "This integration empowers data-driven marketers to personalize advertising offerings using their CRM data across all marketing channels and funnels.
For more information on myThings' complete data driven advertising solutions, visit http://www.mythings.com
For more information on LiveRamp's data onboarding solution, visit http://www.liveramp.com
Founded in 2005, myThings is the global leader in conversion-driven, personalized display advertising solutions, driving incremental sales at scale for top online retailers. The company delivers superior performance through specialized data-driven display technology centered on conversion prediction machine-learning algorithms. Its data-driven solutions span the entire sales funnel and include personalized retargeting and dynamic display. myThings personalizes over three billion banner impressions a month and operates in 16 markets including the US, UK, France, Germany, Brazil, Russia and Japan. Among its clients are top tier companies such as Adidas, ToysRus, McAfee, Roots, AutoAnything, Zalando, Microsoft Store, Vodafone and Orange. For more information, visit myThings.com.
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