myThings Partners With TagMan to Move Advertisers Beyond Last Click Digital Marketing

Aug 27, 2013, 06:00 ET from myThings

NEW YORK, August 27, 2013 /PRNewswire/ --

myThings and TagMan lay down the gauntlet to all digital marketers with a complimentary value-added Marketing Attribution serviceto all myThings clients. Together, myThings and TagMan enable advertisers to increase revenues up to 15% by going beyond 'last click' marketing.

myThings, a global leader in customized programmatic ad solutions, and Tagman, a leading provider of tag management, marketing data, and marketing attribution solutions, today announced a strategic partnership that will offer myThings' customers complimentary access to TagMan's Visual Insights Suite (VIS) marketing analytics dashboard. The joint offering will enable advertisers to look beyond the last click and drive incremental revenue by adjusting their marketing mix.

Using TagMan's VIS, marketers will gain a fully transparent picture of the impact that different touch points along the customer journey - such as display ads, search, email, social media - are having on the users' final conversion. By using the VIS platform, advertisers can see which vendors played what role leading to a conversion - be it Introductions (first click) , Assists (mid journey) or last click touch points - and adjust their attribution model accordingly.

In addition, TagMan's ROI and CPA Dashboard displays and compares vendor performance and KPIs for multiple attribution models, helping advertisers to make informed decisions about the marketing mix that will best serve their business goals.

"The collaboration with TagMan will empower our customers by providing them with more campaign insights and the ability to grow revenues by tuning their marketing mix," said myThings CEO Benny Arbel. "Now our customers will gain a better understanding of the contribution to incremental sales made by the different marketing channels along the customer journey, and make informed marketing investment decisions."

"myThings' vision of delivering greater transparency in its customized programmatic ad solutions echoes our belief that advertisers should have greater control and clarity over their marketing data," said TagMan CEO Jon Baron. "We are delighted to be partnering with myThings, the early results are exciting, and together we look forward to helping advertisers grow revenues through more effective management of their digital marketing."

For more information on myThings' complete data driven advertising solutions, visit

For more information on TagMan's tag management system, visit

About myThings

Founded in 2005, myThings is a global leader in data-driven advertising solutions. We specialize in customizing digital campaigns for leading advertisers in 30 markets including Adidas, Walmart, ToysRUs, Littlewoods,, Zalando, Orange, Best Buy and Microsoft.

myThings' tailored offering was developed to meet specific advertiser business goals through bespoke brand-aligned creatives, customized algorithms trained on their data, and differentiated campaigns for different audience segments with unique creative and commercial attributes.  

Turning big data into incremental demand, myThings personalizes over 5 billion impressions per month through its proprietary bidder's integration with 14 ad exchanges (including a direct seat on the Facebook Exchange), in addition to many direct media partnerships with top publishers and networks across operating regions.

About TagMan

TagMan is a leading global Tag Management System (TMS), Marketing Data, and Marketing Attribution provider. Since 2007, e-commerce professionals and digital marketers have relied on TagMan to improve website performance and to take control of marketing tags. TagMan introduced the next generation of TMS in 2013 launching the industry's first Marketing Data Platform (MDP), providing access to TagMan's marketing data layer collected in real-time and unified by tags. Marketers can now visualize the customer journey and path to purchase with marketing analytics dashboards to reveal the true impact of advertising spend and drive revenue through tag powered data. More than 350 enterprise websites across all major industries make TagMan their go-to partner including clients like Vodafone, Travelocity, Spotify, John Lewis, Virgin Atlantic, The Body Shop, Air New Zealand, Debenhams, DIRECTV, TiVo, and Tesco Mobile.

Naomi Radinsky

SOURCE myThings