MZ Group and REAL Publicidade Form a Joint Venture for Legal Publicity

The partnership will allow the companies to optimize costs and provide quality to the disclosure of mandatory information, through an integrated service platform

Feb 05, 2013, 22:08 ET from MZ Group

SAO PAULO, Feb. 5, 2013 /PRNewswire/ -- MZ Group, the world's the largest independent company specializing in investor relations, in partnership with REAL Publicidade, one of Brazil's largest legal publicity agencies, has just announced the formation of a joint venture for legal publicity consulting. The purpose is to offer services through an integrated platform targeting the companies' legal departments, providing clients with intelligent processes and reduced costs.

According to Marcos Ribeiro, CEO of REAL Publicidade, "it is an innovative service, which allows the companies to conduct their legal publicity in order to maximize their exposure to the capital markets, enabling the compliance with prevailing legislation and budget optimization."

It will occur, according to Ribeiro, thanks to a specialized consulting service that will analyze, on a more personalized approach, the actual necessity of each company for such publicity.

"Nowadays the companies must make investments only in what will bring effective return. The legal publicity market needs a more specific consulting service, which guides the companies on what is mandatory and what can be done to achieve a better result," says Rodrigo Alves, CEO of MZ Group in Latin America.

Alves believes that this partnership may offer a complete one-stop-shop solution for the companies' legal departments, similar to what is already offered to investor relation areas.  "Besides legal publications and consulting service, we will offer on an integrated basis the filing of corporate documents with registries of commerce, translation into and from foreign languages of legal and financial documents, as well as the automation of governance and boards of directors activities through the Boardvantage," he concludes.

For the legal publicity market as a whole, which currently trades around
R$80 million in Brazil, the MZ Group and REAL joint venture was formed to compete in a relatively unfragmented market with few business opportunities.

About MZ Group (

MZ Group is a member of the @titude Group and is the world's largest independent investor relations company (one-stop-shop in strategic consulting, integrated services and technology). Founded in 1999, MZ Group has become a Brazilian multinational headquartered in Sao Paulo and with offices in North America, China, India and Taiwan. Its services include: (i) strategic consulting – value and perception gaps, risk management, corporate reputation and coaching for executives and Board members; (ii) integrated services – planning and implementation of global IR programs, investor targeting, non-deal roadshows, market intelligence and events; and (iii) technology – complete technological infrastructure (CRM, websites/MZApps, webcasts, webanalytics/SEO, online general meetings and applied data base (IR Navigator).

About REAL Publicidade (

Created in 1981 and headquartered in Rio de Janeiro and Sao Paulo, REAL Publicidade is one of Brazil's largest legal publicity agencies. With operations throughout Brazil, state-of-the-art hardware and software and a highly skilled team, the agency is specialized in legal and financial publicity, whose modern and agile activities stand out in the market.