MZ Group launches institutional press room

Bilingual platform was developed to facilitate companies' relations with stakeholders

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Jun 07, 2013, 04:39 ET

SAO PAULO, June 7, 2013 /PRNewswire/ -- MZ Group, the world's largest independent investor relations company, announces to the market the launch of its bilingual institutional press room. The platform was developed based on the model of "Online Press Room," a product recently launched by the Group to facilitate companies' relations with the press and stakeholders.

Today publicly held companies are constantly subject to public opinion, and may have a good or a bad reputation based on how they communicate with the market and their stakeholders. In view of that, MZ Group has developed its own press room, which will work as a hub for the distribution of information that is useful and important to the market. The platform gathers at the same place, in an integrated manner and in real time, a gallery of photos and videos, fact sheets, press releases, articles, section for registration, and news about the Company, ensuring in a single channel the authenticity of the information disclosed on traditional online and offline media and social media. In addition, through the press room it is also possible to make brand promotional materials available, such as visual identity manual, institutional presentations, logos and a lot more.

Rodrigo Alves, CEO of MZ Latin America, explains that "developing closer bonds with the media is of utmost importance for all companies involved with capital markets. So, by implementing this new channel, MZ Group, as the world's largest independent investor relations company, has taken a significant step, making available to the media and our stakeholders very useful information in real time."

To check out the new bilingual channel, visit the institutional website of MZ Group: www.mzgroup.com.

About MZ Group (www.mzgroup.com): MZ Group is a member of Attitude Group and the world's largest independent investor relations company (one-stop-shop in strategic consulting, integrated services and technology). Founded in 1999, MZ Group has become a Brazilian multinational headquartered in Sao Paulo and with offices in Atlanta, Beijing, Chicago, Hong Kong, Mumbai, New York, Rio de Janeiro, San Diego, Sydney, Taipei and Vancouver. Its services include: strategic consulting – value and perception gaps, risk management, corporate reputation and coaching for executives and Board members; integrated services – planning and implementation of global IR programs, investor targeting, non-deal road shows, market intelligence and events; and technology – complete technological infrastructure (CRM, websites/MZApps, webcasts, web analytics/SEO, online general meetings) and applied data base (IR Navigator).